3 Steps to Mastering Good Blogger Outreach

Awareness is the first step of any customer outreach program. It has to be, and that's why small business owners are always on the hunt for media coverage. You want to get your name out there to let people know who you are, what you do, and why they should give your company a shot. And when we're talking about getting press as an SMB, it's important to remember that we're not just talking about your local newspapers, local television stations or even the local sections of larger news outlets. We're also talking about bloggers – the voices who cover your industry and/or neighborhood online on a regular basis.

If you're not sure why blogger outreach should be part of your marketing strategy, the recent State of the Blogosphere 2011 report released by Technorati (and blogged about by eMarketer) does a good job laying it all out for you.

• 38 percent of all bloggers post about brands they love or hate.
• 34 percent of bloggers write product or service reviews.
• More than 45 percent of bloggers write about the brands that they follow in social media.

If people are talking about you, people with established audiences, isn't that a conversation you at least want to be in on, if not help lead? Many of these numbers are also up dramatically from just last year. For example, last year's Technorati "State of the Blogosphere" reported that 29 percent of bloggers were influenced by other blogs they read. In 2011, that number has risen to 68 percent. As consumers adopt social buying behaviors, researching online and buying off, more and more they're looking toward online reviews to help them make buying decisions and decide where they want to spend their money. And those online reviews are happening not only on sites like Yelp or TripAdvisor, but also on niche blogs.

As a small business owner, what should you be doing to up your blogger outreach efforts? Below are three steps to get you started.

Step 1: Research Your Contacts

Before you can begin any type of blogger outreach campaign, you have to know who you want to reach out to. Create  a press or media list to help you group and organize your contacts. Your press list should include bloggers who have covered your business in the past, have covered competitors, or cover local happenings or news in your particular industry. To help you track down these people, you can use tools like Twellow or Twitter's Advanced search to find bloggers located in your area, Tweepz to search Twitter bios for relevant keywords, Twitter directories like WeFollow, and your social analytics to identify which fans of your brand are tweeting or talking about you naturally. Your press list should be built out to include the blogger's name, the blog URL, their social handles, an email address, the angle they typically cover, etc.

Step 2: Get on Their Radar

Once you have a blogger in your sights, it's time to start a relationship. Just like at a cocktail party, you never want someone's first contact with your brand to be you asking them for a favor or a handout. Make it about them as you lay the groundwork for a  relationship. Get on their radar by starting a conversation on Twitter, helping them promote something they just published, sending them an email to say you're enjoying their content (without pitching yours!) or connecting with them on Facebook. Just do something to get that conversation flowing and help them remember your name. That name recognition is what you're going for to help you go from "stranger" to "friend."

Step 3: Master the "Unpitch"

No one likes to be marketed to, but we all like finding out about great new products or services. As bloggers, we also like being the first to share that information with our audience. When you do reach out to your blogger contacts about covering your company, reviewing your product, or just sharing what you do with their audience, help it sound less like a pitch by highly customizing it to the person you're talking to. An email telling someone about a new product isn't marketing when it's something that is very relevant to them or their audience. Then it becomes a useful heads-up and something we can use. Master the "unpitch" by matching your message directly to the needs of the person you're contacting and showing the benefits of your product instead of trying to sell them. It's OK to ask for a product review or ask to be included in an upcoming post, but make sure you tell them what's in it for them and their audience , not for you.

As social buying patterns continue to grow in influence, consumers will continue to seek out information about others' interactions with brands. And when they do, it's blogs that they'll stumble upon. What are you doing to better connect your brand with the writers providing that information and the people looking for it?

From Small Business Trends

3 Steps to Mastering Good Blogger Outreach

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Códigos QR: cualquier campaña, cualquier mercado y cualquier canal

Códigos QR: cualquier campaña, cualquier mercado y cualquier canal

Presentes en las marquesinas, en los periódicos, en los alimentos envasados.  Presentes también, en los catálogos de venta de productos, en los sitios Web y cada vez más… parte de nuestras vidas, hablamos de los Códigos QR.

Acercando el marketing a la experiencia del usuario

Su crecimiento y penetración en nuestros hábitos y costumbres está íntimamente ligado al auge de la Web móvil y sus aplicaciones se centran cada vez más en dotar de un valor agregado a las estrategias de marketing.

La toma de conciencia sobre la eficiencia de los códigos QR aplicados a la publicidad y la mercadotecnia es muy poderosa principalmente, porque son los consumidores quienes encuentran en ésta nueva funcionalidad, un aliado de sus comparativas, análisis y decisiones de compra.

Crecimiento exponencial que habla de tendencias

Según un informe elaborado por Nellymoser el auge de los códigos QR ha sido durante el ejercicio 2011 superior al ¡228%! En Estados Unidos.
No cabe duda que el tándem conformado por la publicidad y los Códigos QR está suponiendo una revolución para el marketing.

¿Cómo funcionan?

Los códigos QR se leen a través de los dispositivos móviles o Internet con una aplicación aunque se descarga gratis. A partir de la captura de la imagen, el programa enlaza a un sitio Web donde se visualiza la información que contienen.

¿Podemos imaginar la cantidad de usos o aplicaciones que podemos darle a esta funcionalidad?

•  Estudios de mercado
•  Nuevos productos
•  Tiendas virtuales
•  Promociones
•  Sorteos
•  Contenido
•  Educación

Y así un largo etcétera que hace de los Códigos QR  un gran aliado de las campañas de nuestra empresa.

La importancia del contenido, destino final de los QR

Es esencial tener en cuenta que,  si bien son cada vez más frecuentes, su utilización como parte de una estrategia publicitaria aún es visto como un elemento que aumenta el valor añadido de nuestra campaña… ¿por qué?

No debemos  olvidar que los Códigos QR derivan al contenido generado por la marca, no es sino a través de la entrega de un contenido que responda a las necesidades reales de nuestro público objetivo.

En resumen…

Los usuarios tienen la posibilidad de conocer nuestros contenidos, interactuar socialmente, acceder más fácilmente a la culminación del proceso de compras, descargar e-books o Newsletter, obtener todo tipo de información de relevancia de la empresa y/o sus productos.

Las marcas por su parte, encuentran en los QR grandes una mejor posibilidad de interactuar con sus aliados y entregar contenidos que respondan a las necesidades "reales" de los consumidores, logrando el tan ansiado objetivo de la "experiencia del usuario".

Códigos QR, educación y publicidad ubicua

Los códigos QR nos permiten el acceso a la información necesaria para interactuar con nuestras marcas, ello nos habla de un poderoso aliado de la educación y formación constante que ha permitido la toma de poder de un consumidor cada vez más preparado, conectado y exigente.

De igual forma, los Códigos QR nos permiten dar un paso más en la consolidación de la nueva pauta publicitaria,  centrada en la optimización de la ubicuidad,  que nos permite actuar como una sola voz en un entramado multicanal.

Cualquier campaña, cualquier mercado y a través de cualquier medio… ¿eficiente verdad?

 Fuente : socialmediaempresario.com/codigos-qr-cualquier-campana-cualquier-mercado-y-cualquier-canal

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LocalVox Launches Full-Service Marketing Solution To Help Local Merchants Target Their Customers

Hyperlocal is all the rage these days, and content companies, deal sites, and everyone in between are trying to find better ways to access (and advertise to) local markets. Over the last decade, the majority of media companies have attempted to launch internal or on-site outlets that cover local news, but most have met with middling success.

NearSay, a New York City-based startup that launched six months ago, began by asking a simple question: "Where do we get our neighborhood news?" NearSay's founders, Trevor Sumner and David Pachter, were startled by the lackluster and confusing responses to that question and, in turn, the dearth of valuable neighborhood outlets for local news. So, for their answer, they started a platform that began as a realtime business newswire to allow local businesses in New York City to publish announcements (on events, deals, etc.) to the NearSay platform.

Now an aggressive publisher of neighborhood lifestyle news, the startup has partnered with small, local publications (where they exist) to allow local businesses to target their content to the people who can actually benefit from — and want to hear about — local news. To add to their platform, the startup launched LocalVox, which is (among other things) a white label advertorial publishing tool that allows niche publishers to syndicate their clients' content across the startup's network and blast that content out to social media outlets.

The idea was to create a Yellow Pages 3.0, which not only serves as a tool to help readers or searchers find telephone numbers or addresses of local merchants, but to actually help those merchants optimize their placement in search results and get found by the people who need them.

Today, the company is now calling itself LocalVox Media, and NearSay, its contextual newswire service, has become a feature of the platform. As a part of this rebranding, the startup is launching LocalVox 2.0, with which it is hoping to become a full, multichannel marketing tool for local businesses and publishers. The white label tool it launched initially was aimed at larger publishers which already had sales and customer service teams, but Version 2.0 makes the company a full-service solution for all publishers and local businesses.

To date, the platform has attracted 270 clients which are using the service to publish company events, promotions, and community programs through NearSay's network; so, with LocalVox 2.0, the startup is looking to become a full-service tool for its clients by integrating Google Local optimization and social media management services.

Leveraging Google Places and Google Plus, social media, email marketing and more to create a simple way for their clients to generate news and target new and existing customers, LocalVox wants to enable community businesses to attain optimized Google placements — all through an all-in-one marketing solution characterized by a user-friendly interface. This last bit has become increasingly important, as local marketing solutions are realizing that products that sound technical or rely too heavily on self-service models are failing to see the adoption among small merchants that many hoped they would have.

Thus, LocalVox sees itself as a long-term marketing partner for its clients, not a quick fix. So, in contrast with Groupon's model, which creates episodic bursts of activity and exposure for small businesses, LocalVox provides a searchable history of news content that lives on each business' web page that is optimized for search engine placement and social media integration — all of which is intended to create additional exposure over time.

Or looking at LocalVox in juxtaposition with Aol's hyperlocal news outlet Patch, for example, LocalVox sees its value not as a destination site, but in leveraging programs that engage consumers across multiple channels and take the pain of managing search engine placement, social media, and multichannel marketing strategies out of the hands of the merchants themselves.

What's more, local businesses often find difficulties in updating and maintaining their websites with relevant content, and making their sites into workable, valuable communication platforms. So LocalVox wants to help them, say, upload customer lists and avoid going to a third-party source to upload a newsletter.

According to LocalVox Co-founder Trevor Sumner, it's this approach that has led the startup to a 95 percent retention rate among participating businesses — compared to Groupon's retention rate at 18 percent.

To date, the startup has raised a small angel round, but it is in the process of raising a series A round, Sumner says. Currently, LocalVox is only available in New York City, but the startup plans to expand into new markets beginning in early 2012.

And, for TechCrunch readers interested in testing LocalVox 2.0, the company is offering five local NYC businesses a free month of social media strategy and implementation as well as a free month of Google Places optimization. The startup will select the businesses from those who send emails to LocalSales@LocalVox.com with "TechCrunch" in the subject line.

Original Page: http://feedproxy.google.com/~r/Techcrunch/~3/UbjMg92e_os/

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Who to Follow on Twitter for Innovative Business Ideas - Blog

 

Who to Follow on Twitter for Innovative Business Ideas

Mario Schulzke believes in the power of ideas.

But the German-born ad agency director and part-time Ironman triathlete isn't just keen on his own musings, Schulzke wants to help you enliven your own innovative ideas too. Enter, IdeaMensch, the Los Angeles-based website that features daily interviews with visionaries, CEOs and entrepreneurs.

How does he crystalize these concepts? Twitter, for one @ideamensch. Here are Schulzke's top five Twitter streams to follow for finding the best new entrepreneurial ideas.

1. @trendwatching
   Followers: 53,339
   Tweets: 1,530
   Operating out of London with hundreds of "spotters" worldwide and 160,000 subscribers Trendwatching.com is on the hunt for the latest fads. The research firm's Twitter feed, as one would expect, is primarily comprised of previews of trends from around the globe.
   Sample tweet: Crearmoda - In Spain, design your own clothing via 3D simulatorhttp://www.springwise.com/fashion_beauty/spain-design-clothing-3d-simulator/ ( #MIY )
    
2. @springwise
   Followers: 37,811
   Tweets: 2,631
   Also from London, Springwise.com posts about entrepreneurial ideas from around the world, such as customizable liqueurs in the U.K. and smartphone grocery shopping in South Korea. Through its blog, newsletter and Twitter feed, Springwise dispatches trend reports and profiles about small businesses and entrepreneurs. 
   Sample tweet: Marriott's Renaissance Pittsburgh Hotel — Guests surrender digital devices upon check-in
    
3. @psfk
   Followers: 35,870
   Tweets: 22,234
   Self-described as, "Your go-to source of new idea tweets," the New York publisher and consultancy, PSFK has one primary belief: All innovative ideas are worth sharing. What does the company tend to tweet? Ideas, ideas, ideas. No matter how big — or little — the goal is to share knowledge in the hopes that innovation begets more innovation.
   Sample tweet: New Heat Imaging Technology Makes Tanks Invisible
    
4. @kickstarter 
   Followers: 441,884
   Tweets: 1,718
   Since you're likely not the only one with a peerless creative project in mind, consider going to the source of where projects get funded. One popular stop is the New York-based funding platform, Kickstarter.com. The company's tweets tend to revolve around boosting the awareness of projects hoping to obtain funding on the site. 
   Sample tweet: Project of the Day: Aron Steinke's autobiographical comic featuring his wolf-monster doppelgänger.
    
5. @coolhunting
   Followers: 75,130
   Tweets: 4,235
   Coolhunting.com knows what cool is. Art, style, culture, technology — you name it and this New York-based publication is featuring it on their exhaustive website. Coolhunting.com's Twitter feed features daily updates on innovative products and services.
   Sample Tweet: The future arrives in the present with a charity auction of 1500 pairs of long-coveted sneakers http://bit.ly/nEkwjC

Original Page: http://www.entrepreneur.com/blog/220790

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How Blogging Can Generate Income

How Blogging Can Generate Income

Owning a successful blog these days means that you have to make a living with it. You might have the largest readership for your blog. But, if you are not using it to get cash, then you are not utilizing it to your benefit. If you asked around, you will find out that even the most visited blogs are not doing well when it comes to earning an income. They are not trying to find ways to take the earning power that they have in their blogs and use it to their advantage. Unless you are only doing it as a hobby, then you do not have a reason to not concentrate on making money with your blog.

Given below are three effective tips that will help you understand how you too can go about monetizing your blog effectively. live tv on the pc is an area that is just loaded with helpful details, as you just have read. One thing we tend to believe you will discover is the right info you need will take its cues from your current predicament. There are always some things that will have more of an effect than others. Exactly how they effect what you do is something you need to carefully consider. Here are several more equally important highlights on this important topic.

First, sign up for a few affiliate programs that are related to your blog's topic. This is so that you can promote affiliate products on your blog. When it comes to placing affiliate links on your blog, there are huge amounts of affiliate programs available on the internet. You have your choice of cpc or cpa affiliate programs. This will rely on your personal preference. If you ask around, you will find out that bloggers used affiliate programs all the time to earn a living with their blogs. The most important benefit of signing up for affiliate programs is that you can begin making money with them from day one.

Promoting post sponsorships is another way that is proven to work really well. But, not all bloggers really like doing this. However, if you do not see anything wrong with it, then see if it works for you. It is all about getting paid for putting sponsored posts on your personal blog. This is when the product is seen just because of your blog.

This is not the same as sponsored reviews, where all of the post is advertiser funded.

You can probably use your blog as a way to give your customers a service for a fee. Besides, you blog will do a lot to get your readers to see you as an authority who is credible. Use all of this to your advantage in order to sell your services to your readers for a fee. Pretend that blog is about internet marketing. Consider starting a SEO company that helps other companies to get good search engine rankings.

A decent income is possible with your blog, but you have to start giving it a solid foundation now. This is when you need to start taking the right steps to create a long term cash flow from your blog. If you already have a good foundation of readers, then you can choose a method that works with your target audience so you don't lose them. This article is just the basic foundation of what is available to learn. The thing about it is that the average person is way too consumed and does not have time to know all there is about work from home data entry. This is just like many other areas in which you can have a true edge when you have the right kind of information. It truly does not have to be torture to get the best available knowledge, and when you do then you will realize what we mean.

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El marketing online aumenta la rentabilidad de las empresas

El marketing online quizá no sea una estrategia tan útil como se pensaba para la captación de nuevos clientes, pero los que se consiguen son mucho más rentables de lo que se logran por otras vías.

Al menos esto es lo que se deduce de un estudio reciente publicado por Hinge Research Institute, que llegó a las siguientes conclusiones:

"Las empresas generadoras del 60% o más de sus clientes potenciales online son 2 veces más rentables que las que generan menos del 20% de sus clientes potenciales online."

La principal razón para este aumento en la rentabilidad es que el marketing online tiene un coste mucho menor para las empresas, mientras que las ganancias por cada cliente siguen siendo las mismas.

Según el mismo estudio, las técnicas que dan mejores resultados son los ebooks y otros documentos técnicos, los blogs y el posicionamiento web.

Por el contrario, los banners, el pago por clic y los canales en Youtube son las estrategias menos eficaces.

Los motivos para esto pueden ser que en los banners y los vídeos muchos usuarios clican por simple curiosidad, sin intenciones reales de realizar ninguna compra o contratación de servicios.

Por lo tanto, aquellas empresas que se estén planteando realizar un cambio en su estrategia de marketing quizá deberían plantearse aumentar la partida dedicada al marketing online, ya que suele llegar realmente a los clientes potenciales que puedan tener un mayor interés en nuestros productos y servicios. Además, un blog o una cuenta en redes sociales puede darnos muy buenos resultados sin necesidad de unos costes demasiado altos..

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Original Page: http://www.ojointernet.com/noticias/el-marketing-online-aumenta-la-rentabilidad-de-las-empresas/

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How to Make Your Startup Go Viral The Pinterest Way

 

On Thanksgiving, Pinterest's co-founder Ben Silbermann sent an email to his entire user base saying thanks. It was fitting, as Pinterest was born two years ago on Thanksgiving day 2009.  Ben had been working on a website with a few friends, and his girlfriend came up with the name while they were watching TV. Pinterest officially launched to the world 4 months later.

Some startups go crazy with hype and users right after launch. And some don't. I don't know the founders, but I thought I'd take apart Pinterest's story to discuss growth and virality in consumer web startups. Pinterest was not an overnight success. On the contrary, its growth was surprisingly modest after Turkey Day 2009.

Take a look at Pinterest's one-year traffic on Compete from Oct 2010 to Oct 2011, which is the picture in this post, and shows Pinterest rising from 40,000 to 3.2 million monthly unique visitors. I took both ends of this chart and estimated monthly compounded growth over Pinterest's lifetime, then interpolated the curve using constant growth and put the results in this Google Spreadsheet.

Backing out of Compete's numbers, we see Pinterest grew about 50% month over month from a base of zero since its inception (on average, smoothing the curve). Today growth is catching fire, as evidenced by the near doubling of traffic last month, and Pinterest's page views growing 20X since June, according to comScore.

Note these numbers are approximations and also do not count the significant traffic the service sees from mobile (Pinterest's app currently takes the #6 social spot in the iTunes store). Also my guess is that a lot of its unique visitors arrive out of network (from Facebook / Twitter), and many of these uniques leave Pinterest without registering (more on this below) so it's tough to know their exact user numbers.

But let's play pretend and use the data we have to do some projections on where Pinterest could be a year from today.  Its recent VCs certainly did this, and decided to give the startup a $200M+ valuation.  Ron Conway said recently that Pinterest is growing like Facebook did in 2006. Facebook actually grew from 14 million uniques to 26 million uniques from May 2006 to May 2007, then a year and half later they had rocketed to 140 million uniques, and were growing at about 20 million uniques per month. So monthly growth early on for Facebook was around 10-15%.

Can Pinterest really sustain its wild 45% monthly growth? No, unless it's destined to be the fastest growing startup in history. However, we can be pretty sure Pinterest has hit a tipping point… their page view numbers are simply insane. If they were to grow 20% month/month over the next year, Pinterest would be at 30 million uniques a year from today. And with 25% month/month growth, they'd be at 50 million.  These are pure guesses, but Ron's statements and last month's growth make this look possible, so let's examine virality and Pinterest's underlying fundamentals.

Virality – Does My Startup Really Need It?

Viral sharing is typically emphasized in products or services where the cost to acquire a customer needs to be low, and you can't afford to spend money on paid channels, like Mint.com did, or like a Living Social / Groupon.  Having a free method, ideally a user-driven method, is critical to consumer web startups.

But there's a lot of confusion around virality. The reality is that you can build a sustainable business without "going viral" and this point is not understood well among techies or investors. The connotation "going viral" typically means having a viral growth coefficient of greater than 1. For every user that comes on your platform, he or she refers 1 additional user. This ensures a service will "hockey stick".

But what if every user only refers, say 0.2 new users? Contrary to popular belief, this can also lead to a sustainable business. However, the lack of pure virality implies that you absolutely must retain existing users to grow. This is why daily active users and monthly active users are such important metrics, and are tracked maniacally by CEOs and investors. Churn is your ultimate enemy. Sure, it will take longer to grow if each user brings in fewer new people, but as long as most users don't leave, you're all good.

Viral cycle times also factor in – the shorter the "referrer" period, the faster the virality takes hold – for example, if a user invites 1 new user every month, that's better than if she invites 1 per year. Social games like Zynga historically have extremely short viral cycles; however they must, because churn is extremely high (user lifetime is often measured in hours or days, because users get bored with games quickly and move on).

Obviously, the more viral a service, the more sustainable it is, but it's really in the details. And overnight success is not a guarantee for sustainability. Many startups are pushing way too prematurely on press before they've demonstrated real sustainability. I see this all the time and Eric Ries covered this in his discussion on the danger of vanity metrics.

The truth is that startups often draft off of artificial success that originates simply from hype within the tech echo-chamber. Some sites go from 0 to 100K+ visitors in weeks and people high five one other, then look around and say "what's next,  how do we keep these users happy?"

Pinterest's Virality and Sharing Examined

Pinterest's story is much different – they didn't have the same early "hype spikes" as many other startups do, standing at only 40K uniques 8 months after launch! It took Pinterest quite a while for a network-effect to take hold. Clearly every startup should hope for early virality. But if it doesn't exist initially, you must work to perfect a soft onboarding of virality that's based on high engagement, and create a product that people love and will come back to, while layering viral techniques on top of that.

Today, Pinterest is clearly insanely addictive among its user base, and they are sharing.  But one reason I see Pinterest as a valuable a case study is precisely because they didn't experience the early adopter "hype" spike 18 months ago. Like many tech startups, I am sure some content was seeded within the tech community by the founders. But their "normal" user was a housewife in the Midwest, not a techie reading TechCrunch or Hacker News. And I'm sure Pinterest made a bunch of product tweaks early on to iterate around sharing and engagement, as virality took hold.

Let's compare Pinterest to Instagram for a minute, since both base off of photo content as their primary unit. Instagram has actually done nearly all its user acquisition virally out of network (sharing to Facebook and Twitter) and via word of mouth, with limited sharing in the network. This is remarkable when you think about it.  By that I mean that there's no real sharing inside the network other than liked photos surfacing due to popularity, and manual discovery via hashtags. There is no "regram" if you will. You also can't follow people or like a photo from Instagram without an iPhone (even if it's tweeted or posted to the web!) unless you're a power user on an API mashup (see Inkstagram). All this reveals just how impressive Instagram's growth has been, as they went from about 1 million to 10 million users over the past year.

Being realistic, Pinterest could have much higher growth than Instagram based on the fact that it's unconstrained as a platform – it works from web, mobile web, in-app, and has easier baked-in virality around sharing. "Pinning" has this built in because many initial pins start as "repins" of other people's content. In this way, existing content will often be the seed for a new user's stream. The pin unit is genius.

Users can also visit the Pinterest site and participate (i.e. browse endlessly) before signing up. This allows full consumptive access before registering and is a secret weapon if done right. Fred Wilson discussed this recently in his post about the logged out user, giving an example of his mom checking his tweet stream without logging into Twitter – she gets value out of the service while ironically bringing down Twitter's monthly active user metric. Similar value can be granted to consumptive users who visit the site but don't initially register.

Then when a user is ready to pin content, they create an account and go wild – Pinterest leverages web content from Tumblr like no site that has ever existed, thus riding on top of its network-effect while not requiring user generated content like many services. They've also perfected in-network virality (pin, repin, like) in addition to out of network sharing (Facebook, Twitter) to grow virally. For these reasons Pinterest could conceivably grow as fast as any consumer service we have seen in recent memory. It's fun to speculate on all this when you factor in Ron Conway's statements comparing growth to Facebook's early heydays.

And perhaps most notably, though it will surely take a while, Pinterest is already threatening to monetize, as those Midwest housewives are literally using it for shopping discovery, which Pinterest can profit off of by taking attribution for purchases that originate off its platform. I know several friends who've purchased stuff spontaneously via random discovery on the site. I expect Pinterest to be thriving a year from now (my guess is 30 million users next Thanksgiving) and also spawn hundreds of copycat startups in other verticals ("Pinterest for that"). Sadly, many of these will arrive on TechCrunch and spike in hype, then fail to nail any true virality before they are slowly forgotten… After all, this is the cycle of consumer startups.

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Facebook’s New Analytics Reminds Businesses to Engage Fans

In the past several years, businesses large and small have come to realize the positive impact of engaging their brand-loyal public and — more importantly — potential customers, via FacebookPages. While fan pages are typically seen as a destination for users to remain privy to brand news, a recent comScore report shows that a Page is really just the place where content resides, as fans are 40 to 150 times more likely to consume branded material in their news feeds than on the actual fan page itself. This discovery led to Facebook's expansion of "Page Insights," including new metrics and analytics designed to constantly remind business owners of what truly matters: engaging content.

Facebook utilizes an algorithm that ensures the most relevant content for each user finds its way onto that particular user's news feed. The relevancy of this content is determined by a number of factors, including how many times it is liked, shared, commented on, etc. When fans of a company interact with branded content, it can then be passed on to their friends and their friends' friends. With fan acquisition as the main motive behind the Facebook strategy of most businesses, it is helpful to learn that friends of fans are more likely to visit a brand's store, website and even purchase a product than the average, uninfluenced consumer. In addition, the average friends-of-fans group for the top 100 brand pages on Facebook is 34 times larger than the fan group. This means that a business can often have greater influence amongst its second degree connections, and the virality of a page's content can be directly related to the success of a business. So, ultimately there's a need for better insights into Facebook content consumption.

Facebook's Advertising Communications Manager Elisabeth Diana states that the "real purpose behind Facebook Page Insights is to provide all page admins with ways to understand how to reach and acquire new customers." New metrics have been created in order to provide businesses with not only information about how people are interacting with a brand Page, but also a glimpse into how people are connecting with the Page's content in other parts of Facebook.

One of the metrics added to Facebook's Page Insights is "People are talking about this." This set of data counts stories that are eligible to appear in a user's Newsfeed, such as any likes, wall posts, comments, shares, questions answered, RSVPs to events, Page mentions, photo tagging and location checkins. The metric allows the page administrator to know what posts have proven the most compelling and interactive.

Another metric added to the equation is the metric of virality, which allows for insight into how viral a particular post is. Virality is determined by dividing the number of "people talking about this" by the reach (the number of people who actually saw the content). Diana notes that because virality is a percentage, whether a business is large or small, the metric "can be used to compare across all Page posts." The virality metric allows page admins to analyze the success of individual posts and will hopefully lead to an improved page strategy through a better understanding of the audience.

Along with these new metrics comes aesthetic changes as well. "Whether you want to get into the deep end or wade in slowly," Diana says, Facebook wants to make their Page Insights "digestible for everyone, easy to sort and actionable." She says most of the heavy numbers have been removed from Page Insights, but "for those needing something a little more hardcore, there is always the option to export to a spreadsheet." Either way, Diana says, "this is just the first step in enhancing Page Insights for small businesses and brands; there is more to come" — so, look out for the Facebook Insight API. In the meantime, however, Facebook will continue to help business owners figure out how to provide their audiences with the most engaging content possible to guarantee the greater reach and increased sales.

http://mashable.com/2011/11/26/facebook-analytics-fans-report/

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Conectando la infraestructura de las ciudades en la nube

Conectando la infraestructura de las ciudades en la nube

Hitachi se encuentra inmersa en un gran proyecto para conectar todos los sistemas que forman parte de la infraestructura urbana y recopilar los datos generados para que puedan ser analizados.

La japonesa Hitachi, a través de su división Smart City Business Management tiene previsto comercializar una plataforma basada en cloud computing que sea capaz de conectar la infraestructura urbana y obtener los datos que se generen para que puedan ser analizados posteriormente.

Básicamente, se trata de fusionar los datos que se obtienen en carreteras, redes energéticas, sistemas de transporte, etc. de tal forma que los responsables puedan tratar esa información y mejorar las infraestructuras al encontrar ineficiencias más fácilmente.
En la actualidad, este tipo de sistemas ya existe, pero son independientes unos de otros. Lo que pretende Hitachi es fusionar toda esa información, algo que ya ha puesto en práctica en el sur de Okinawa, Japón, un lugar dedicado al turismo. Allí es capaz de obtener y gestionar diversos recursos como las estaciones eléctricas, alquiler de coches, pagos electrónicos, etc.

La compañía tiene previsto extender este tipo de servicios basados en cloud computing a otros países entre los que se encuentra España.
Una de las características

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Big data e información de salud

El origen que habitualmente se cita para el análisis de Big data como tendencia es la intersección entre las tecnologías CRM, que permiten almacenar toda la información operativa con respecto a un cliente (marketing, transaccional, administración, post-venta, etc.), y el mundo de la web social, que da lugar a un entorno mucho más rico en información.
Esto suele dotar a los proyectos de Big data de un trasfondo de tipo "gran hermano", en el que las empresas

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Six Steps for Dealing with Social Media Detractors

It's the thing a lot of social media naysayers fear most: "What do we do when someone says something negative about us?" It's what keeps most businesspeople off social media in the first place, failing to realize that people are already saying negative things about them right now. Believing people aren't talking about you when you're not on social media is like believing people aren't gossiping about you when you're not around.
And if they can get past their initial hesitation, what usually hangs them up is what they should do if it ever happens. Do they put out a press release? Do they delete the comment? Do they send a cease-and-desist letter to the complainer?
You don't need a policy, you need a commitment. Whether it's a complaint about the product quality, the pricing, or a corporate practice, you need to commit to responding to any and all complaints that people have. It doesn't have to be a full-blown response, complete with strategy meetings and position statements. It just needs to be one response from one person in the company and a promise either to make things right or to investigate and make sure it doesn't happen again.
Because dealing with detractors, even those who have every right to be talking negatively about your company, is intimidating and stressful, you can handle them with grace, humor and honesty. Here are six steps for

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Why Your Small Business's Google+ Efforts Must Be Unique and Visual - Blog

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

With Google+ adding "Pages" earlier this month, the more than 260 million user platform has become yet another social network to add to your list of places to engage with potential customers. Let's also not forget the reach of its mother ship Google.com, which attracts more than 1 billion unique visitors each month. And according to a new study from search engine optimization firm BrightEdge, 61 percent of the top 100 brands have launched their own page.
So how can your brand best utilize Google+ to build your business and community? Here are some tips from those who are doing it right:
Don't repurpose content.
WineLibrary.com co-owner, author and social media maven Gary Vaynerchuk told me, "Repurposing content from Facebook and Twitter is a no." While automating updates might seem like the easiest way to be present on a social network, it is a definite faux pas for having a relevant presence or building community and conversation.
Related: Gary Vaynerchuk's Advice to Entrepreneurs: Focus on Your Strengths
Engage with customers.
For Samsung, which launched its profile an hour after the Pages announcement, their Google+ strategy is mostly about engaging with customers on their turf, says Esteban Contreras, the company's Social Media Marketing Manager. The South Korean technology company uses Google+ to share promotions, new commercials and product news with its customers.
Samsung also

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Los usuarios de redes sociales consiguen más empleo

Los usuarios de redes sociales consiguen más empleo

 Según una encuesta publicada por el fabricante de softwareJobvite, más de 22 millones de trabajadores han llegado a sus puestos actuales gracias a sus conexiones en redes sociales. Esto implica un aumento de 7,7 millones de personas, un 53%, respecto a los resultados de la encuesta del año pasado.

En la encuesta participaron 1.200 trabajadores, un 69% de los cuales fueron clasificados como "solicitantes de empleo" (ya sean porque buscan activamente uno nuevo o porque cambiarían su lugar de trabajo si se presentase la oportunidad).

Basándose en los resultados del estudio, los investigadores de Jobvite calculan que 18,4 millones de estadounidenses encontraron su puesto de trabajo a través de Facebook, 10,2 millones a través de LinkedIn, y 8 millones a través de Twitter. Estos números no suman 22 millones debido a que algunos encuestados eligieron varias redes como la fuente de su trabajo actual.

El 86% de la muestra de la encuesta tenía un perfil en alguna red social, la mayoría en Facebook (84%), seguido por Twitter (39%) y LinkedIn (35%). Y nada menos que el 31% lo tenía colgado en las tres redes sociales.

Para los analistas de Jobvite, las personas que buscan empleo en las tres grandes redes sociales (los "Super Social") consiguieron mejores referencias que quienes buscaron empleo en redes más pequeñas. Por ejemplo, el 16% de

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La diferencia entre la nevera de un txoko y la de un hotel

Las ideas son uno de los intangibles más abundantes, puesto que todo el mundo tiene, y sin embargo la gran mayoría quedan relegadas al olvido. El encuentro En la nevera estuvo dedicado a debatir maneras de reutilizar las ideas, utilizando la metáfora de este electrodoméstico como lugar donde guardarlas en forma de bienes comunes que otras personas puedan recuperar.

"Expresar las ideas propias es una necesidad humana", explicaba Fernando Echevarrieta, uno de los fundadores de Ideas4All. La plataforma ofrece un espacio para que la gente publique sus ideas, vote y contribuya en las de los demás, y ha tenido un éxito enorme desde que se puso en marcha en el año 2008. Echevarrieta explicaba que en el espacio hay muchas ideas malas, pero que esa es la única forma de tener buenas, "las malas ideas también son muy útiles porque pueden ser el principio para ir hacia algo interesante". Según su experiencia, las personas comparten sus ideas tanto por dinero como por solidaridad -por tratar de dar soluciones a problemas que afectan a otros-, o porque quieren algo que no existe en el mercado. También, por buscar el reconocimiento de los demás. Según el director de Desarrollo y Tecnología de la plataforma,

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How to Use Google Search More Effectively [INFOGRAPHIC]

How to Use Google Search More Effectively [INFOGRAPHIC]
The link: http://mashable.com/2011/11/24/google-search-infographic/

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How to make the most of LinkedIn’s new group analytics – Simply Zesty - Simply Zesty

How to make the most of LinkedIn's new group analytics

LinkedIn has recently launched a new statistics product for Groups that is available for free to all LinkedIn members, whether you have a premium account or not. However, with LinkedIn group statistics, the information is available to everyone, not just group admins. In this way, you can more accurately judge whether a particular group is right for you to join, or which groups you should focus your attention on more.

As with any analytics offering though, the information is only as useful as what you decide to do with it. For many, a LinkedIn Group may be used for networking, to promote events, as an extension of a business or simply a place to extend your particular interest area and generate discussion.  However, if you're using LinkedIn groups, I think you'll find the overview interesting, to show how you can make the most of the information LinkedIn is providing you with.

Access statistics

First, to navigate to the group statistics, simply go to any group and click on 'group statistics' under 'more':

Look for Industry breakdown

Within the demographics section of statistics, you can access a number of breakdowns, including seniority level, function (marketing, sales etc.), location and industry. While if you're using LinkedIn Groups to generate leads, you might want to search by seniority level or function. I think the most useful way to use this section is to analyse the industry breakdown of group members.

This can enable you to tailor your activities. So if you're looking to generate leads for example, you might change your approach for a group that is dominated by a particular sector, such as marketing. You might choose to share different information or interact differently based on the dominant sector. Members that work in online marketing for example will be interested in different information than those who work in Public Relations.

This information is available by clicking into 'demographics' and then choosing 'Industry'. The dashboard will also show you a summary of which is the most popular industry within the group:

Ignore growth, focus on activity

While LinkedIn provides you with an interesting breakdown of the group growth, you shouldn't get too distracted with this number. Growth of a group doesn't necessarily give you much of an indication of whether or not a group is worth joining, particularly given that LinkedIn Groups are more of a niche offering that Facebook Pages for example, so you would typically see a lower level of growth.

What you should be looking at however, is the activity level within a group. This will help you to see whether the members of the group are actually interacting with each other, and whether this will provide you with new networking and business opportunities.

Information shown within this section includes jobs postings, discussions, comments and promotions posted. Comments and discussions is worth particular focus :

Look for discussion trends

As well as showing you the overall level of activity within a group, you can actually take this information one step further and use it to optimise your activity within a group. When looking at the summary graph on the right, shown above, you can drill down into this more, by hovering over any point in the graph. This will bring up the particular date and the individual number of discussions:

Here you should look for particular trends. If you notice a peak in discussions around a particular date, try and see what happened in the group then, or what external factors might have affected this. If you see particular patterns repeated like, for example, peaks in discussions around the time of industry conferences, you'll know that interacting with the group then is going to be more worthwhile. Of course, your activity within the group shouldn't be completely guided by analytics, but it can be a good indicator of how to make the most of the time you invest in LinkedIn.

Join groups at conference time or business trips

A useful way of using group statistics, is to look at the best groups to join by location, which can be timed when you might be away at a conference or on a business trip. By looking at the location breakdown within a group, under the demographics dashboard, you can see which locations the majority of members make up:

In this way, you can help to take your LinkedIn activity 'offline' a lot more, establishing connections on a geographical basis. While you can't unfortunately filter down to see the individual members within a location (a feature I think is generally lacking, though is understandably absent for privacy reasons), you can still tailor your networking activity off the back of this. If you're going to a conference in New York yet the group you're looking at has very few members based there, you know it might not be the best group to focus your time.

Now that this information is available within LinkedIn, I recommend using it when joining new groups, or looking at the existing groups you've joined, but it should be used as an indicator or guide, rather than letting the statistics provided drive your activity too much, as it's all about the real value you get from a group, which sometimes a graph just can't tell you.

www.simplyzesty.com/social-media/how-to-make-the-most-of-linkedins-new-group-analytics

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Detalles sobre el lanzamiento de Kinect para Windows

El dispositivo de control mediante gestos de Microsoft está preparándose para su aparición oficial en ordenadores con Windows. Los técnicos de la compañía están mejorando el software de Kinect, potenciando su compenetración con el sistema operativo. La parte física del hardware también ha sido desarrollada para incrementar su funcionalidad.

Microsoft ha informado en su blog oficial sobre algunas de las mejoras que se están realizando en Kinect para Windows. Este proyecto está contando con la ayuda de desarrolladores y clientes. Muchas de sus peticiones se están llevando a cabo.

El programa comercial de Windows para el dispositivo Kinect dará comienzo a principios de 2012. Renovará diferentes aspectos del controlador, para ajustar su uso a un PC. Algo que conlleva realizar algunos cambios importantes, ya que el hardware y software está hasta ahora optimizado para Xbox 360.

El hardware se está ajustando a las necesidades y funcionalidad de Windows, de la misma manera que lo está haciendo con el firmware. En cuanto al SDK (Software Development Kit) de Kinect, que fue abierto por Microsoft hace unos meses, está experimentando modificaciones, según la compañía.

Con las novedades introducidas la cámara de Kinect podrá ver objetos a una distancia tan cercana como los 50 centímetros, sin que se pierda precisión a la hora de detectar el movimiento y traducirlo en órdenes para Windows. Este detalle es importante, sobre todo, para quienes andan cortos de espacio en la habitación donde utilizan el dispositivo.

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Original Page: http://feedproxy.google.com/~r/rwwes/~3/Hm0f6O-a99E/

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Da las gracias: la relación con los clientes en 2012

Gary Vaynerchuk estuvo en FICOD, donde dio una charla en la que explicó los motivos por los que la relación con los clientes es primordial para las empresas que quieran triunfar en Internet. Según dijo, las redes sociales no deben utilizarse para hablar, sino para escuchar y reaccionar.

Internet está cambiando. Y, con la Red, cambia la sociedad: desde la forma en que compramos a la forma en que nos comunicamos. De hecho, gracias a Facebook y Twitter, ahora se comparten cosas que antes no se compartían. O, al menos, se hace de una forma diferente. Así, por ejemplo, nadie llamaba a todos sus conocidos para contarles que había visto una película, algo que ocurre cada día con las redes sociales.

Esto genera una enorme cantidad de información que, en muchos casos, tiene mucho valor para sus receptores. Confiamos más en la experiencia de amigos, familiares y conocidos, por lo que el reto para las empresas es conseguir que su opinión sea buena.

Por ello, la compañía de Vaynerchuk, dedicada a la venta de vino, tiene un departamento dedicado a agradecer a los clientes su elección. Gracias a él, explicó, pudieron saber, por ejemplo, que uno de sus clientes era fan de un grupo de música y le enviaron un póster firmado.

Con esta operación perdieron dinero (ingresaron 10 dólares por el vino y gastaron 170 en el póster), pero lograron satisfacer enormemente al usuario, que poco después comenzó a recomendar el servicio. Poco después, hicieron una venta por un valor de 300 dólares gracias a una recomendación del primer cliente.

Todo esto da lugar a una humanización de los negocios. La finalidad de las redes sociales es "escuchar y reaccionar". Así, una compañía de té helado, explicó, no tendrá nada que decir sobre sus productos en Twitter. Por lo tanto, debería escuchar a sus seguidores y hablar con ellos de lo que les interese en lugar de tratar de ser el centro de atención.

El principal problema de esta forma de actuar está en que es difícil medir el retorno de la inversión (ROI). Pero Vaynerchuk cree que, en ocasiones, este tipo de retorno no puede mostrarse en un gráfico.

"Si no entendéis el valor de Facebook, Twitter o Tumblr, tenéis problemas", explicó. Quienes no comprenden su valor, son los mismos que se resisten a los cambios y que no querían móviles o, en su momento, coches. "Esto va a seguir pasando, con vosotros o sin vosotros", explicó. Por lo tanto, hay dos opciones: aceptarlo, o ignorarlo y convertirse "en Blockbuster".

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Original Page: http://feedproxy.google.com/~r/rwwes/~3/a69Aoyzd5Q4/

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Crece en Europa la audiencia móvil de las redes sociales

Los datos de audiencia de las redes sociales desde teléfonos móviles en el último trimestre son un 44% por ciento más altos que los del mismo periodo del año pasado, según hemos podido leer en Europa Press.
Estos datos se han obtenido a través de un estudio de la empresa de medición de audiencias en Internet comScore. Y en él se ha demostrado que el aumento de usuarios con smartphones que disponen de conexión a Internet y la utilizan para acceder, sobre todo, a Twitter y Linkedin, esta aumentando cada vez más.
Entre julio y septiembre de 2011, más de 55 millones de usuarios en Europa aseguran haber accedido a sus cuentas en redes sociales o a sus blogs usando sus teléfonos móviles. Además, la mitad de ellos asegura que lo hace cada día. Por lo tanto, estos datos parecen evidenciar que la consulta de este tipo de sitios se está trasladando de una forma evidente desde el ordenador al teléfono móvil. Lo que hace sólo un par de años parecía un imposible se está convirtiendo en una realidad.
De momento, la mayoría de los usuarios que se conectan a las redes sociales desde su teléfono móvil lo siguen haciendo a través de un navegador móvil. Sin embargo también se ha podido comprobar según datos del mismo estudio que el número de internautas que acceden a este tipo de sitios a través de aplicaciones específicas también ha aumentado considerablemente en el último año. Así que parece que 2011 será el año definitivo de implantanción de los smartphones y del acceso a internet a través de ellos.

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Richard Branson: "Los desafíos de ser emprendedor pueden ser físicamente abrumadores"

Aparte de tratar de mantenerse en forma, es muy importante hacer algo de ejercicio que le permita distanciarse un poco de las presiones del trabajo.
Los desafíos de ser emprendedor pueden ser físicamente abrumadores. Largas horas laborales, el estrés y los constantes viajes de negocios pueden cobrar eventualmente un precio en términos de salud, a menos que se tomen medidas para recuperar un equilibrio entre su vida personal y su trabajo. Para un emprendedor o un ejecutivo jefe al mando de una compañía en crecimiento, mantenerse en forma y tomar descansos es una necesidad: hay que planear para mantenerse en forma y sano, en la misma forma en que planea su carrera profesional.
Esto lo ayudará a mantener una perspectiva amplia sobre cualquier problema al que se enfrente su compañía y, en última instancia, para tomar mejores decisiones en su trabajo.
Acabo de regresar de una agotadora gira en la que visité cinco países en menos de un mes.
Empezó con una semana memorable en Nueva Zelanda, después viajé a Chile, Brasil y al Reino Unido, para terminar en India. Y siempre he viajado con frecuencia desde que fundamos Virgin.
En un principio estaba ayudando a convertir Virgin Records en un negocio mundial de música; ahora, con nuestro nuevo desarrollo corporativo enfocado en los mercados emergentes, y con muchas de nuestras iniciativas filantrópicas de Virgin Unite basadas en África y Asia, es muy poco probable que pueda reducir el ritmo y la extensión de mis viajes de negocios. Mantenerse alerta y ser eficiente en tan agotadores viajes requiere de preparación.
Para mí, empero, estar en forma es un pasatiempo. En mi época escolar era un dedicado deportista hasta que una lesión en la rodilla puso fin a mis esperanzas de triunfar como profesional. Impedido de continuar buscando el éxito en ese terreno me dediqué de lleno a mi carrera profesional incipiente y fundé la revista Student.
Mi pasión por los deportes no desapareció y he seguido practicando tenis, esquí, navegación a vela y, más recientemente, surfear con vela.
Trato de incluir al menos una sesión de ejercicio cada día, y a veces dos, si se presenta la oportunidad. Nuestro hogar en la isla Necker, en las Islas Vírgenes Británicas, es un excelente lugar para mantenerme al día con mis sesiones de natación.
Casi todas las mañanas que estoy allí me aseguro de una jornada de nado alrededor de la isla, unos cinco kilómetros. Es la mejor forma que conozco de aclarar mis pensamientos (¡a veces de los excesos de la noche anterior!) y quedar listo para lo que traiga el día.
Localizada al final del archipiélago, Necker es también un gran lugar para navegar y surfear con vela. Después de un largo día de atender la correspondencia o contestar llamadas telefónicas, no hay nada mejor que practicar el surfeo. Pronto me siento renovado y listo para otras cosas.
Aparte de tratar de mantenerse en forma, es muy importante hacer algo que le permita distanciarse un poco de las presiones del trabajo. Muchas personas que están enfrentadas a las presiones cada vez mayores del mundo empresarial moderno, global y siempre presente, tratan de encontrar la forma de apartarse del trabajo.
Al enfocarse en algo diferente –en mi caso, en los deportes– se obtienen perspectivas sobre otras áreas de su vida, y esto le ayuda a lograr ese elusivo equilibrio entre la vida personal y el trabajo.
Muchos de mis pasatiempos también son compartidos por mi familia, lo que ha ayudado bastante.
No hay forma mejor de olvidarse de las tensiones de una empresa que no está funcionando como debiera o la frustración de no haber logrado un negocio que surfear con vela acompañado por los hijos o ir con ellos en un largo recorrido en esquíes por las montañas.
Durante los periodos de viaje es necesario planear su ejercicio. En abril de 2010, cuando me inscribí en la Maratón de Londres para coincidir con el patrocinio de Virgin para esa carrera, enfrenté el reto de tratar de acomodar el programa intensivo de preparación en mi ya de por sí ocupada agenda de conferencias y viajes. Junto con mi entrenador, estudié las carreras de entrenamiento que necesitaba hacer y las comparé con mis destinos para tratar de ajustarlas.
Fue muy divertido. Mientras viajaba alrededor del mundo me encontré corriendo en los parques de Sídney, por la playa en Barcelona y a través de la maleza en nuestra reserva privada de Caza Ulusaba en Sudáfrica.
Afortunadamente, mis hijos Holly y Sam también decidieron participar en la carrera junto con un grupo de amigos, por lo que frecuentemente entrenábamos todos en nuestras reuniones familiares. Esto ayudó a mantener cierta rivalidad amistosa en la competición y centrados en el reto que nos esperaba.
El día de la carrera, todos terminamos la maratón con un buen tiempo, y junto con sus 32 compañeros de equipo, Holly y Sam ayudaron a establecer un récord mundial del mayor número de participantes (¡34!) que terminan la carrera atados juntos.
Ocasionalmente las cosas no funcionan de acuerdo con los planes. El mismo año, nosotros tres tratamos de surfear a lo largo del Canal de la Mancha, pero el tiempo frustró nuestro intento.
En enero, un accidente de esquí me dejó con una lesión en talón de Aquiles, y en consecuencia no pude correr, esquiar o surfear con vela durante más de seis meses.
Como un recurso para motivarme en cuanto a mantenerme en forma, me dediqué a entrenar para la natación con piernas que es parte del Triatlón de Londres. Holly y Sam completaron las tres etapas de la carrera, así que todos nos divertimos en grande.
Soy famoso por estar en busca de desafíos que nos ayuden a presionarnos más duro y eso incluye la parte física. Pero hacer cambios pequeños puede ser aun más útil en el largo plazo.
La siguiente vez que tenga que sentarse a contestar una montaña de correos electrónicos y solicitudes en un domingo en la mañana, piense si no sería mejor salir primero a correr, nadar o andar en bicicleta para refrescar el cuerpo y la mente.
Richard Branson
fuente: Portafolio

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