martes, 27 de diciembre de 2011

Cada minuto ocurren cosas increíbles en la Red

Cada minuto ocurren cosas increíbles en la Red

Un estudio ha puesto de relieve todo lo que ocurre cada 60 segundos; desde todo tipo de operaciones a través de internet hasta las ventas de dispositivos tech.

¿Qué supone un minuto en el día a día? Apenas un instante, imperceptible en muchos casos. Pero en la omnipresente red pueden ocurrir muchas cosas en 60 segundos.

Un análisis realizado por la firma GO-Glone ha dado a conocer lo que da de sí internet cada minuto. Así, por ejemplo, Apple vendió 925 iPhone 4S durante cada minuto el primer fin de semana que se puso a la venta. La firma vende además 81 iPads cada 60 segundos.

RIM vende 103 Blackberrys cada minuto, el mismo tiempo que le lleva a Amazon vender 18 Kindle Fires y a Microsoft 11 Xbox 360.

Más de 700 ordenadores son vendidos alrededor del planeta y 232 de los mismos son infectados. Once millones de conversaciones tienen lugar a través de servicios de mensajería instantánea y 2.100 personas comparten su ubicación a través de Foursquare.

Cada 60 segundos se cultivan 1.100 hectáreas en la huerta virtual de FarmVille y se gastan 219.000 dólares a través de pagos online, 10.000 de los cuales se realizan a través de dispositivos móviles.

Con tanta actividad no es de extrañar que cada minuto se creen 1.820 terabytes de información y que sean vendidos 4.000 USB.


Original Page: http://www.theinquirer.es/2011/12/27/cada-minuto-ocurren-cosas-increibles-en-la-red.html


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viernes, 16 de diciembre de 2011

SlingPlayer for Google TV is out of beta, still a web app

We don't know what the folks at Sling have in store for CES 2012 but they are finally checking items off of last years list, including announcing the launch of SlingPlayer for Google TV. Officially dubbed SlingPlayer for Logitech Revue (it works fine on the Sony hardware too) any Google TV owners can find a link to the web app under the "Spotlight" section of their menu, and only need to login to enjoy remote TV viewing. The connected device SlingPlayer experience here is similar to that of the one on the Boxee Box, however running as a web app has a few specific disadvantages. While it mapped some of the Google TV's remote functions (channel up/down, pause, FF, rew etc.) directly to the box being remotely viewed, doing a simple thing like hitting back takes you out of the webpage and app entirely without warning. One advantage over the standard Android app however is that this one's free to use, so if you have both kinds of boxes (Sling and Google) at your disposal, go ahead and try it out or check out a video preview embedded after the break.
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Dwolla Loans Users $500 to Make Instant Payments Through Facebook and Twitter

Dwolla Loans Users $500 to Make Instant Payments Through Facebook and Twitter


Online payment startup Dwolla has attracted more than 70,000 users with money transfers that are both less expensive and, it says, safer than traditional credit cards. Now, it's further challenging the plastic in your wallet by allowing you to make such transactions instantly — and on credit.

Dwolla users make payments through Twitter, Facebook, SMS and other virtual channels by connecting their bank accounts to their Dwolla accounts. The service integrates with social networks to alert payment recipients that there is money waiting for them in their own Dwolla accounts that can be transferred to their bank account. Payments of up to $10 are free and anything larger costs $0.25. Up until Thursday, however, there was no way to use Dwolla to make instant payments because the transfer between banks and Dwolla usually takes two or three days.

"Instant," the new opt-in feature Dwolla launched Thursday, solves this problem by spotting users as much as $500 when their accounts are empty. The feature costs $3 per month no matter how many times it is used, and late fees are $5 per month.

Sound like an instant target for scammers? Preventing it from becoming so is part of what Dwolla considers its secret sauce. One reason the startup is able to offer payment transfers with lower fees than big credit card companies is that purely digital transactions present fewer opportunities for data theft than physical swiping. In theory, Dwolla will deal with fewer expensive fraud cases than its traditional counterparts.

The startup is backed by financial services firm The Members Group, which deals with card processing, payment solutions and prepaid cards. The firm has been helping Dwolla develop screening methods that assess risk of new members before they're accepted.

Still not convinced? If Dwolla continues piling on transactions at its current rate, you might be soon. In December 2010, the company was processing about $500,000 of transactions per week. By June 2011, they were processing $1 million per day.

Original Page: http://feeds.mashable.com/~r/Mashable/~3/AR0pNu1KQts/

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If Freemium Is In, Then Why Do Paid Apps Still Reign Supreme?

 
mobile-apps

Earlier today, we posted on some data from Pando Networks that shows that free-to-play online games, often overlooked in the hype around social and casual games, are growing just as fast and as furiously around the globe as their counterparts. Obviously, much of this has to do with the industry's transition from paid to freemium models — the examples of which are numerous not only in online gaming, but for web and mobile apps on the whole — and even startups and SMBs making their way in the consumer Web.

While many of us probably take the rise of freemium for granted by now, some new stats and a nifty infographic from Quixey show that we are still very much in a transitional phase. As app developers work out the best ways to monetize their free products via in-app purchases, mobile advertising, rewards, deals, offers, incentivized downloads, and so on, free apps still comprise less than half of all mobile apps — across top mobile platforms.

Of course, as you can see in Quixey's infographic below, apps that cost $50 and above only comprise about 0.3 percent of mobile apps, whereas apps priced between $1 and $50 make up about 32.6 percent of the app population. Considering 45 percent of apps are free today, that leaves the remaining some 22 percent of apps pricing between free and $0.99. So, upwards of 54 percent of mobile apps will cost you some real, hard currency to download.

And, in conjunction with this, it's interesting to see that 60 percent of the "most buzzed about apps" have the words "free" or "lite" in the title, which seems to point to the fact that app stores are becoming increasingly crowded and overpopulated, so the best way to reach eyeballs and attract downloads is to assure consumers that the app being presented is cheap — if not free.

If that's not enough to tip you off to the overwhelming increase of app developers jumping into the game (along with the hike in the total number of apps), the infographic shows that the top 50 app developers only produce about 5 percent of the content in app stores. Of course, potentially part of the reason that they're top developers is that they produce less content — or what content they do produce is of a high quality. This is where the drek comes into play, those "cr-apps" that are pumped out as if on an assembly line.

Of the hundreds of thousands of developers out there, few are having their voices heard, and it seems that overproducing and churning out apps (hence the over one million active apps now available on top mobile platforms) isn't helping their cause, either. The infographic poses some interesting questions for app developers — and app consumers. (Especially seen in tandem with Flurry's report earlier this week on developer adoption of Android vs. iOS.)

Check it out below and let us know what you think.


Original Page: http://techcrunch.com/2011/12/15/if-freemium-is-in-then-why-do-paid-apps-still-reign-supreme/

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jueves, 15 de diciembre de 2011

Encuestas, la primera aplicación para los grupos de LinkedIn

Encuestas, la primera aplicación para los grupos de LinkedIn


La participación que se origina en los más de un millón de grupos que existen en la actualidad en la red social profesional LinkedIn se verá ahora reforzada con la primera aplicación creada expresamente para los grupos: Las encuestas.

Las encuestas son un nuevo medio de interacción para los grupos en las que se podrá votar algunas de sus opciones con total facilidad, además de generar más debate e intercambio de ideas sobre los asuntos profesionales que se tratan en cada uno de los grupos.

En la creación de las encuestas se siguen las mismas normas existentes para iniciar discusiones en los grupos, aunque existe un plus de control donde los usuarios podrán crear sus propias encuestas y enviarlas a la cola de moderación, salvo en aquellos grupos con menos interacción, donde los moderadores pueden decidir que sean sólo moderadores y administradores quienes las creen, configurándolo en las opciones de sus respectivos grupos.

Vía: Blog de LinkedIn


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Facebook rolls out Timeline feature worldwide, it's time to untag some old photos

Facebook rolls out Timeline feature worldwide, it's time to untag some old photos

Get ready for a This Is Your Life-style recap available online, as Facebook's Timeline feature is now out of beta and available to all users worldwide. Originally announced during the f8 conference back in September, it wraps up all the information you've posted, friendships you've made and embarrassing photos you were tagged in, in a neat, date organized package. If you're worried it may uncover some things better left private -- and posted years ago before you were more savvy about social media -- you can enable the feature and still wait a week before it goes public for viewing by others. Currently timelines are visible on the main site, via the recently updated Android client and the mobile version of the site. If you want to turn it on right way, head to the Introducing Timeline page and click Get It Now
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Three Key Business Investments to Make in 2012 - Blog

What Will Your Business Invest in Next Year

As this year winds down, it's time to think about where your business is headed in the New Year. Specifically, where will you invest in your business?

Some intriguing business trends are emerging, where an investment in the right place might yield terrific dividends in the coming year. Here are three key areas to consider prioritizing in 2012:

  1. Ecommerce Apps. Amazon plans to eat small retailers' lunch this holiday season with its price-comparison app. With the app, iPhone users can wave their phone at your retail item's bar code and instantly find out what the same item costs on Amazon. Also, from last Friday night through Saturday, Amazon offered 5 percent off any item up to $5 off when shoppers ran a price-check on the app.

    What are you doing to counter this trend? It's never been easier to create your own app — the do-it-yourself tool platform appsbar now has 50,000 users, for instance. Next year, a whole new crop of shoppers will have mobile devices they got for Christmas. Will you be ready to connect them with your merchandise?
     

  2. Paid search. Are you hitting the top of search results for your chosen keywords? More retailers are taking out ads to help them rank well on key search terms, data from research frim Performics found.

    This Thanksgiving Day and Black Friday, paid search spending more than doubled from the same weekend in 2010, says Performics. And retailers aren't just spending on paid search — they're getting results. Click-through rates and sales jumped, too.
     

  3. Brain power. Many companies have experienced serious brain-drain over the past few years, as staffers were laid off. Get a jump on your competition by hiring back some highly talented — and trained — workers.

    The National Federation of Independent Business's Small Business Confidence Index is rising again, and small business owners are reporting better sales growth. Get positioned for the upswing now by adding key staff, before your competitors figure out an upswing is here and snap up the top talent.

What investment will you make in your business next year? Leave a comment and let us know.


Original Page: http://www.entrepreneur.com/blog/222396

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7 Tips for Traveling Bloggers

7 Tips for Traveling Bloggers



Working remotely, on your own schedule, from wherever you want, can be a pretty sweet gig. But once you've nailed down an income that allows you to travel, being productive from your choice corner of the globe isn't as easy as it sounds.

To succeed, you need a solid Internet connection to the mothership, even if that mothership is your own blog. And while much of the world is now wired, travelers tend to find themselves in places that offer slow Internet connections or no access at all.

Whether you're logging the hours for yourself, or for a company that recognizes the power of flex-work, here are a few tricks for working online while traveling.


1. Write With a Non-Web-Based Program.


Whether you create blog posts, emails or reports, write in Microsoft Word, Notepad or a text editor that doesn't require an Internet connection to function, suggests Srinivas Rao, host of BlogcastFM, who recently spent six months in Costa Rica. Then, when you do gain Internet access, quickly cut and paste that text into your email or blog. This will also prevent lost drafts if you have connectivity issues while writing.


2. Use Twitter for Mini-Updates.


It may be difficult to respond to emails, upload photos or post updates to your blog when your connection is slow or intermittent, but getting a tweet live requires only a short burst of connectivity.

Rig your tweets to show up on Facebook (which can be impossible to load with a slow connection). And add a prominent Twitter widget to your blog sidebar, so readers can catch a quick update, even when a full blog post is unlikely.


3. Get Organized.


Determine what you need to accomplish on any given day, whether that means sticking to a blog schedule or creating a checklist for your client work.

"Knowing what you need to do is almost as important as doing it," says blogger Chris Guillebeau, who's on a mission to visit every country in the world. "I can write anything at almost any time as long as I know what's needed — so I try to select blog topics in advance, then work on them as time permits from the road."


4. Take Advantage of Transportation Time.


"Some of the best writing ideas I have are while I am sitting in a bus or train for hours on end," says lawyer-turned-world traveler Michael Hodson. "The arrival in a new destination is even sweeter when you have a [blog] post or three ready to be typed up and scheduled for publishing."


5. Pack Smart Gadgets.


When I backpacked through Africa in 2008, I carried an Asus Eee PC, a mini-laptop that didn't weigh down my pack, and allowed me to tune in whenever I happened to find a Wi-Fi connection. Now you can choose from even more tablets. For instance, Hodson swears by the Kindle 3G because it offers free Internet access in more than 100 countries.

Others rely on AirCards or portable hotspots, which can be expensive, but will save you hours when searching for a quality connection. Guillebeau likes Boingo for worldwide Internet access and the personal hotspot iPhone feature for domestic travel.

Remember to plan in advance — certain gadgets only work in certain countries. Whatever gadgets you decide to bring, carry them in a discreet case. If a bag looks like it holds a camera or a laptop, it's more likely to get stolen.


6. Use Tools for Efficiency.


You should be using these tools at home too, but if not, this is a perfect excuse to incorporate them into your routine. Twitter lists, for example, will help you quickly sort and pull out relevant tweets. Before leaving on your trip, create lists by people or topics that will help you decrease your computer time.

Hootsuite is another fabulous tool for increasing your Twitter efficiency. It's a web-based Twitter client, which means you can access your account even when you're not using your own computer.


7. Set Up Ahead of Time.


This may sound obvious, but travelers often overlook just how much they can accomplish before they actually leave. For instance, write and schedule blog posts and newsletters, set up online bill payments, and use your weekend hours to get ahead on client or company projects. This way, you'll have fewer must-do assignments on the road.

If you're blogging, become familiar with your platform months or at least weeks in advance of departure. The last thing you want to do in an Internet cafe with a slow connection is try to figure out how to put a border around a photo or approve a comment. Get into the groove before you go, so you can spend more time enjoying your destination.


8. Be Smart About Wi-Fi.


Upscale hotels usually offer a quality connection, even when the rest of the town is unwired. Even if you're not paying a pretty penny for a hotel, grab a drink at the bar or surf from the lobby while projecting an air that you belong.

You might also try the nearest McDonald's, Hodson suggests. "I despise eating American fast food while I am traveling," he said, "but in countries like Australia and New Zealand, with their very expensive costs for Internet access, you could regularly find me having a morning coffee or afternoon soft drink in a McDonald's, with my computer open and wired into the world."

And don't forget to check for Wi-Fi in places you might not expect it. Sometimes you'll discover a signal that belongs to a family or a university down the road – a discovery that will make working from the road that much easier.

Images courtesy of Flickr, Scott Ableman, shapeshift, Lee Jordan


Original Page: http://feeds.mashable.com/~r/Mashable/~3/V9BbWPRElf4/

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Earth 2.0 Is Out There. What Tech Will We Take?

Earth 2.0 Is Out There. What Tech Will We Take?


Outer space seems a lot closer this month. Have you noticed?

December has seen a sudden flurry of starbound studies and new technology — from the NASA comet-wrangling harpoon to the space plane-rocket hybrid funded by a Microsoft co-founder, which cleverly marries designs from the world's top private space companies. Then there was the surprising news that Mars has more potential room for life than Earth does, albeit in caves below the surface. NASA's Curiosity Rover, currently en route to the Red Planet, would feel a childlike burst of excitement if it only could.

But for us humans, there was little to match the thrill of learning about Kepler 22-b, known to its discoverers as the Christmas Planet. Its unveiling last week marked the first time NASA has confirmed the existence of an Earth-like planet in the habitable zone around another star. There was talk of Super-Earths earlier this year, but now astronomers are starting to announce what science-fiction writers have long suspected: There really are other worlds we could settle on now, rather than (in the case of Mars) going through centuries of terraforming.

Granted, it would take centuries to get to the Christmas planet, even at the speed of light. But it seems only a matter of time before NASA's powerful Kepler telescope finds an Earth 2.0 within closer reach. And then the dreaming can begin in earnest — not just the dreaming of how to get there, but the dreaming of what we should build when we do.

Otherworldly colonies have already caught the modern public imagination — witness last year's all-time record-setting movie Avatar, set on the lush world of Pandora, not to mention the Fox show Terra Nova — technically set in Earth's distant past, but also centered around colonists in a strange world, hampered by the need to send resources back home. Two 2011 movies have dealt with the notion of another planet like ours suddenly appearing in the heavens: Melancholia and Another Earth.

But what if we didn't go there to mine precious minerals and harass the locals? What if we just set out in the same spirit as the Pilgrims and pioneers, with the simple desire to start afresh someplace new?

What would starting afresh look like? What tools, technology and infrastructure would we take from old Earth, presuming we didn't want to live like Luddites?

Naturally, we'd want to make sure we didn't make the same planet-despoiling mistakes as on Earth 1.0. All technology should be clean technology, powered by the one resource every planet on which we can live is bound to posses: sunlight. It's handy that we've already got the whole solar-powered plane thing figured out; we'd need to extend that to all forms of transportation and energy.

What about manufacturing the tools, furniture and housing we'd need, once our colonists' tents and space hotels wore out? No need for large, expensive, polluted factories — this giant 3-D printer has you covered. As for the raw material, there's no need for plastic. Many of today's 3D printers create their objects using a kind of corn starch, which presumably would be easy to synthesize from the local vegetation.

But there's one more crucial piece of infrastructure, mere decades old but already indispensable: the Internet. Not just for wireless communication, although you'd probably be able to blanket the planet with a handful of WiMax towers, but also for the entire repository of human knowledge contained within. Need instructions for how to start a campfire, or build a city? Every colonist would be carrying them around constantly, on solar-powered tablets.

We'd cache the entire Internet before leaving Earth. Not too much of a struggle — it's a task Google is already fully engaged in. Then we'd unpack it at the other end, and simply start a new fork: Internet 2.0 on Earth 2.0. Which means we'd see a whole new virtual land grab as our colonists rushed to snag all the best domain names and Twitter handles. Depending on how rich the world, and how few the colonists, this may be the only resource war necessary.

What do you think? What technology would you take to a new Earth, and how would you structure its society? Let us know in the comments.

Original Page: http://feeds.mashable.com/~r/Mashable/~3/A5K-6sKIHZo/

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miércoles, 14 de diciembre de 2011

Facebook estrena herramienta para prevenir los suicidios

Facebook estrena una herramienta para prevenir los suicidios

Facebook se ha propuesto ayudar a las personas desesperadas que comunican en la red social sus intenciones de suicidarse con una nueva herramienta que permite al resto de usuarios dar la voz de alarma en estos casos.

Y es que, aunque pueda parecernos extraño, se han dado varios casos de personas que anuncian en Facebook su intención de quitarse la vida.

En la mayoría de las ocasiones ninguno de los contactos pudo evitar el desenlace, bien porque pensaban que se trataba de una broma, porque no querían implicarse o porque realmente no sabían a quien acudir. Facebook es consciente de estas situaciones y para tratar de remediarlas han lanzado una herramienta preventiva.

Los usuarios que detecten en alguno de sus contactos una intención suicida podrán dar la voz de alarma seleccionando la opción de "informar".

Facebook se pondrá en contacto con la persona que presuntamente quiere acabar con su vida y le ofrecerá la ayuda de un orientador de la asociación nacional para la prevención del suicidio de EE.UU, ya que inicialmente esta herramienta funcionará en este país. La compañía garantiza el anonimato en todo el proceso.

Facebook comenzó a probar este tipo de herramientas en marzo, tras de observar casos como el de la mujer que anunció su suicidio en la red social y no recibió ayuda por parte de ninguno de sus 1.048 "amigos", e incluso algunos le enviaron mensajes crueles.

 Original Page: http://www.theinquirer.es/2011/12/14/facebook-estrena-una-herramienta-para-prevenir-los-suicidios.html


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SkyDrive regala 25 GB de almacenamiento a usuarios de iOS y Windows Phone

Os animo a que probéis esta oferta los que tengáis iPhone 

SkyDrive regala 25 GB de almacenamiento a usuarios de iOS y Windows Phone

Microsoft ha lanzado la aplicación móvil de su servicio de almacenamiento cloud, que podrán descargarse quienes posean un dispositivo con sistema operativo de la compañía, un iPhone, un iPad o un iPod Touch.

Original Page: http://feedproxy.google.com/~r/eweekes/~3/TJNFZ_P42W0/skydrive-regala-25-gb-de-almacenamiento-a-usuarios-de-ios-y-windows-phone-16903


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How Disney’s Club Penguin Became the Biggest Social Network for Kids

How Disney's Club Penguin Became the Biggest Social Network for Kids


With more than 150 million profiles and a digital newspaper that's read almost as much as The New York Times, Club Penguin might be the biggest, most improbably successful social network for kids ever.

Club Penguin is part game site, part educational resource, part social network all centered around a fictional world made up of user-created penguins which act as avatars for the millions of kids (generally 8- to 11-year-olds) from more than 190 different countries around the world.

The site, which is part of Disney Digital and run by Lane Merrifield, the evp of Disney Online Studios, has become a huge success thanks to it appeal to young kids and parents alike.

stats image

Club Penguin is all about creating a digital space where kids can play, participate in events and socialize. The site hosts regular contests, online meetups, "concerts," digital events (like a site-wide sports tournament), and an official newspaper called "The Club Penguin Times" which is read by more than 1.1 million kids. All of this compliments the informal meetups and list of titles such as Card Jitsu, a simple card game.

These interactions are, however, much different from how old folks use more mature social networks, such as Facebook, Merrifield says: "At least when my kid picks up the phone he only has to say a couple words — Do you want to play?"

Merrifield compares Club Penguin's success to a swing set in a schoolyard. During recess and after school the swings are swamped but you never see a line during down hours: "A lot of the fun is in social engagement," Merrifield says. Club Penguin is like a digital swingset where kids can play and gather around communal events.

club penguin town image

It's also good for parents hoping to teach their kids a thing or two. Merrifield says the site actually helps kids improve their typing, reading and writing since so much of the site is understood through language. Auto-complete and predictive sentences help kids put together simple phrases and even learn new languages. Club Penguin is available in five languages (English, German, French, Spanish and Portuguese) even though about 40% of the users come from the U.S.

All of the in-game signs, instructions and even predictive dialogue can be translated to any of those five languages. Some parents have allowed their kids to play for 30 minutes, for example, if they play for 20 minutes in a different language. It also means that kids from different countries can speak to each other in their own language. The site also has other parental features like a "timer" which automatically limits how long a child can stay logged in.

The site also promotes other lessons in responsibility, like how to take care of pets or keep a job. Players can adopt "Puffles" as companion pets, for example. These pets need to be fed and taken care of otherwise they run away. More than 25 million Puffles were "adopted" this year alone.

coins for change image

Philanthropy plays a surprisingly large part in Club Penguin. Every year the site donates $1 million to charity. This year it has doubled that amount to $2 million to provide medical care, improve the environment and resources for kids around the world.

The program, called Coins for Change, is actually driven by the users. Players are given a certain amount of coins which they can use to upgrade and buy items in-game. They can also donate those coins to in-game charities. These donations act as a kind of vote. The in-game causes with the most support influence where the Club Penguin team donates its actual dollars. In 2010, more than 3.4 million kids donated more than 12 billion virtual coins to charity. "We wanted to get the kids involved, we wanted them to learn the spirit of giving back," Merrifield says.

It's a lesson that parents and kids can both appreciate. "The parents pay, so its really about keeping them happy," Merrifield says.

Club Penguin makes most of its money off subscription plans which range from $7.95 for one month to $59.95 for a year (about $5 a month). There is also a ton of real-world merchandise that, when bought, can be scanned into the site thanks to unlock codes on every product.

That money helps pay for a ad-free experience as well as a staff of more than 200 safety and security personnel which monitor the interactions and even wander the digital world as one of Club Penguin's characters (only after going through two to three weeks of training similar to mascot training at Disney Parks).

Club Penguin has all the trappings of a successful Disney franchise — charming characters, vaguely educational undertones and a strong emphasis on merchandise. The site, more than its language lessons and games, is teaching kids how to navigate social networks in a safe way.

It's a site for kids that satisfies adults for a relatively small fee. And just like a swing-set at recess, Club Penguin continues to draw long lines of wide-eyed users.

Is a site like Club Penguin a good teaching tool or a Disney cash grab? Sound off in the comments below.

Original Page: http://feeds.mashable.com/~r/Mashable/~3/z05osKm6HFw/

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10 claves para elegir tu social media manager ideal

Me ha parecido un artículo muy interesante y esclarecedor sobre este mundo del social media y como abordarlo. Enhorabuena SocialMedia Empresario. 

"Partamos de una premisa fundamental antes de ahondar en los 10 pasos que debemos seguir para elegir un Social Media Manager ideal para nuestros objetivos; los profesionales del Social Media, son mucho más que conocimientos o cualidades, son la eficiencia que resulta de la conjugación de ambas.

Es por ello que las claves están focalizadas a identificar nuestros objetivos para, partiendo de ellos, elegir el Social Media Manager indicado para lograrlos.

Qué hace un Social Media Manager

  • Comunicar, en tiempo real todo lo que acontece en la marca, no sólo pensando en el mundo virtual sino atendiendo a lo local como parte de la construcción de la reputación.
  • Generar el contenido optimizado y segmentado que nos define como marca, que aporta el valor diferenciador de la calidad y la eficiencia única de lograr la satisfacción de las necesidades de nuestros clientes (potenciales y consolidados, internos y externos).
  • Analizar las métricas, identificar debilidades y transformarlas en fortalezas y modificar planes y estrategias en función de la información obtenida y con el fin de lograr la conversión; posicionamiento y visibilidad social.
  • Generar opinión en las redes sociales, preguntar, sugerir,  hablar por construir no para vender.
  • Saber  informar a todo el mundo; a los distintos actores intervinientes (departamentos, colaboradores, etc.) y a la comunidad, de absolutamente todo lo relativo a la marca y la satisfacción de los intereses.

Para conjugar todas éstas acciones con la empatía, el compromiso y la pasión que requiere la profesión de Social Media Manager, (no nos olvidemos de lo tradicionalmente complejo que resulta la atención al cliente) es necesario fijarse en las 10 claves que hacen de tu Social Media Manager, el adecuado para tu marca.

1.- Reputación. El análisis de la reputación construida a través de la interacción social de nuestro aspirante es un criterio indispensable para evaluar la experiencia adquirida como Social Media Manager durante este ciclo de eclosión, integración y cambio permanente.

2.- Socialización. Otra variable de relevancia es analizar la capacidad par socializar a la hora de elegir un Social Media Manager, tan sencillo como visitar los "muros" de los perfiles sociales para saber las habilidades par interactuar que posee un profesional.

3.- Liderazgo. Es imprescindible que el Social Media Manager sea capaza de generar opinión, influenciar en sus seguidores a través de la confianza y de lograr en definitiva, la conversión de los mismos, en clientes consolidados de la marca.

4.- Calidad. Vivimos la era Google Panda, hoy un profesional del Social Media no puede ser contrario a los criterios establecidos, la ortografía, la calidad y el profesionalismo en el manejo de las palabras clave, son claves en los diálogos con nuestros seguidores.

Resulta obvio decir que, dentro de la calidad incluimos también la rapidez y capacidad resolutiva con la que se enfrenten los conflictos, comentarios adversos que pongan de manifiesto una falla de nuestros procesos con resultado adverso para el cliente, lo que afecta directamente a la reputación de la marca… y del Social Media Manager encargado de su gestión.

Calidad y presencia. Compromiso, honestidad, confianza, indispensable en el social media post Google Panda.

5.-Autoría Responsable de la acción social y de la influencia,  nunca  imaginamos que el contenido evolucionara del último ítem a presupuestar en la puesta en marcha de un negocio online, al primer lugar en términos de relevancia para consolidar una marca.

Ostentar la autoría propia y en asociación con otras marcas, habla de un profesional comprometido, en evolución y apasionado con su actividad, tres variables imprescindibles en el  Social Media Manager ideal.

6.-Contenido. Núcleo del compromiso, generar penetración simultáneamente a la acumulación de influencia es una de las funciones especificas de un Social Media Manager, analizar sus perfiles sociales nos permite identificar el grado de compromiso con el contenido de otras marcas y la coherencia con su opinión como autor, es en definitiva, necesario poder evaluar el compromiso social de cualquier Social Media Manager.

7.- Método. Marketing, publicidad y redes sociales, con mucha más frecuencia de la deseada terminan en procrastinación, es por ello que los Social Media Manager deben ser profesionales muy sociales y muy organizados. La planificación de las acciones y el cumplimiento de los planning acordados, es esencial para lograr el equilibrio de todas las áreas que cubren las acciones de los profesionales del social media.

8.- Formación constante, un cambio estructural.  Es muy importante no dejarse llevar por conceptos obsoletos, hoy hablamos de un orden social basado en la innovación tecnológica, las generaciones de nativos digitales cuentan con modificaciones estructurales en las áreas cerebrales más activas que los dotan de cualidades innatas que generalmente deben trabajarse en el salto al emprendimiento.

Son dinámicos, tecnológicos, creativos, líderes, inteligentes y en formación constante, siendo tan sencillo de comprobar como  analizar un perfil, no debemos dejarnos llevar por paradigmas que han sucumbido con los modelos productivos y las estructuras empresariales tradicionales.

9.- Idiomas. Uno de los grandes hándicaps con los que se encuentra hoy Internet, es la falta de profesionales que dominen al nivel nativo la lengua inglesa. Tan imprescindible como siempre aunque nunca tan determinante, ser capaz de interactuar en inglés es imprescindible para la acción social.

10.- De vuelta al origen, definir claramente nuestros  objetivos es el primer paso para elegir el Social Media Manager ideal para la consolidación de nuestra marca.

Por último una clave imprescindible, tenemos que tener claros nuestros objetivos, para seleccionar al Social Media Manager ideal, lo bueno de éstos profesionales es que son en sí mismos, marcas y por lo tanto, comprometidas, el nivel de compromiso o la calidad del mismo, expuesta, activa y visible en las redes sociales,  son lo que lo hacen ideal para nuestra marca."


Fuente: http://socialmediaempresario.com/10-claves-para-elegir-tu-social-media-manager-ideal/

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martes, 13 de diciembre de 2011

KLM fliers can use social media to find the perfect seatmate

KLM fliers can use social media to find the perfect seatmate

In what could be fodder for a flight from hell - or potential membership in the Mile High Club - KLM Royal Dutch Airlines is launching a "meet and seat" service early next year that will let passengers tap their social media accounts and pick seatmates based on similar interests.

Travelers will be able to link Facebook and LinkedIn profiles to their check-in information; though KLM says the service will be available to all passengers checking in online, travelers can choose whether or not to make their profiles publically available.

But, asks Tnooz.com:

"What has made KLM, already well-known for quirky social media campaigns, think this is something passengers really want as opposed to a service the airline believes they might want?

Of course, passengers don't have to link up their profiles if they're not interested but what if they play along and end up with someone who just wants to make a sales pitch. You have to wonder how many people will be willing to take that chance."

As Tnooz points out, Malaysia Airlines is also releasing a service on Facebook that lets passengers see which friends are taking the same flight or visiting a destination at the same time.

But an earlier high-flying business networking/matchmaking service, AirTroductions, appears to be grounded. (Its founder, entrepreneur Peter Shankman, says the company was purchased by a group of investors in 2006 and adds, "I'm pretty sure they closed it.")

So, readers, sound off. Do you "like" the idea of using social media to select a seatmate? Or are you the type who prefers either the serendipity of an anonymous encounter or the privacy of noise-cancelling headphones?

http://travel.usatoday.com/destinations/dispatches/post/2011/12/klm-passengers-use-social-media-to-find-a-perfect-seatmate/583598/1
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Top 10 Small Business Predictions for 2012 - Blog



Top 10 Small Business Predictions for 2012December truly is the most wonderful time of the year for small business owners. Besides the spurt in shopping activity, it's the time when business pundits provide predictions for next year's trends.

I'm feeling pretty good about my track record in picking winners — you can check out my 2011 predictions post. OK, maybe most businesses didn't splurge on IT this year, but there were definitely more IPOs, QR codes gained in popularity, and cloud-based software and services were huge.

What changes in the business climate are just over the horizon as 2011 winds down? The overall economy is expected to grow just 2 percent, but your local mileage may vary. I've sifted through stacks of forecaster pronouncements to find the best bets.

Here are my favorite predictions for 2012:

  1. Volatility ahead. With Europe now teetering, economic uncertainty will remain the big issue for every small business owner, with 44 percent of owners naming it the "one thing that stands between where you are today and growing your company," a Guardian Life Small Business Research Institute study found. Winners will have flexible long- and short-term plans so they can shift gears quickly.
     
  2. "Right-time" multichannel marketing. Watch for new tools that will help business owners better analyze complex customer behavior and comments on various social-media platforms. Then, you'll use that data to monetize your business's social-media presence with tailored marketing campaigns that reach the right customer at the right time with the right message, opines Joe Cordo on the MarketingProfs blog.
     
  3. More cheap online ads. Marketing will center around a move to low-cost online tactics such as paid search, says Kenneth Wisnefski, founder/CEO of the SEO firm WebiMax. "Merchants and retailers who chose innovative and less-expensive advertising channels including social media and paid search were rewarded well during the Thanksgiving weekend," he says in reference to the spike in online sales.
     
  4. Customers in charge. More businesses will involve customers directly in merchandise and marketing decisions, Susan Reda writes in STORES magazine. How? Here's a hint: If you aren't doing online customer polls yet: Facebook makes those insanely easy to set up.
     
  5. Mobile purchasing grows. "Those retailers not optimizing their website for mobile phones need to start as soon as possible," says Diane Buzzeo, CEO of the marketing firm Ability Commerce. Research firm eMarketer adds that m-commerce more than doubled this year to $6.7 billion, and expects it to quadruple again by 2015.
     
  6. Credit gets easier. Business owners may finally get the capital they need, says Odysseas Papadimitriou, CEO of the credit-card portal CardHub. Underwriting standards relaxed this year and will continue to loosen up in 2012, he says.
     
  7. Services head offshore. Service-sector businesses will be in demand overseas, Elance forecasts. This year, U.S.-based contractors exported their services to more than 140 countries through Elance's freelance portal.
     
  8. Daily deals die down. Experts agree: The daily-deal space is oversaturated with competing offers. Also, many business owners lost money doing daily deals. Expect a shakeout, both in the number of deal companies and in the types of deals offered.
     
  9. Retail-format experimentation picks up. From pop-up stores to smaller-format Wal-Marts to food trucks, expect more retailers and restaurateurs to experiment with their store layouts. As the economy slumbers, retailers will look for ways to make cheaper, smaller footprints work, the Booz & Company's "2012 Retail Industry Perspective" report says.
     
  10. More collaboration. This one's my prediction: the small businesses that stay afloat will be the ones that reach out to complementary businesses in their town or their industry and find ways to help each other.

What's your prediction for 2012? Leave a comment and add to my list.

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How to Craft a Smart Startup Exit Strategy


Jason Lemkin is vice president of web business services at Adobe and former CEO of EchoSign. His operational experience spans the business development, sales, legal, human resource and finance fields, and he is an acknowledged expert in the field of electronic signature and electronic contracting.

Entrepreneurs often speak of their startups as if they were beloved children. The infant business must be protected, nurtured and loved. Its owner must be willing to feed it late at night, to fend off hurtful strangers, to sacrifice in multiple, unexpected ways. And often, those business owners must find a way to let go.

As businesses grow, they do not exactly move out, go to college and get married. However, digital startup entrepreneurs have similar goals for their businesses. "Exit strategies" don't mean entrepreneurs plan to get up and walk away from their businesses without looking back. Rather, entrepreneurs want to raise their startups, prepare them for bigger and better things and let them go, either through acquisitions, public offerings or organic growth. Our businesses can't stay babies forever.

So how does one craft a useful exit strategy for a digital startup? Start with these three elements.

Exit Strategy Do's

  • Broad presence: For a digital startup to make it past the embryonic stage, it must have mass appeal. Can your service be sold to any industry? Is it accessible to buyers large and small? Does it solve a fundamental problem to which most everyone can relate?
  • A committed team: Finding a dedicated group of people to install at the core of your business is critical to a successful exit. Revolving doors don't yield results during the impressionable startup stage. You need the best people, and you need them to stay devoted to rearing your business.
  • Market need: The web business is growing faster than ever before, thus creating huge opportunities for digital startups. Entrepreneurs who can identify consumer needs in this growing market will see successful exits.

Exit Strategy Don'ts

With any three "do's," you'll encounter three "don'ts." Here are three common mistakes that prevent business happy endings.

  • Uncertainty about your business model or ultimate goal: You must know where you're going if you want people to follow you. Although your business model will evolve as will your exit strategy, you have to at least start with a viable plan. Investors, partners, customers and employees will look to you to define the end game, so do it early. Then, keep your eye on the market and adjust as your business matures.
  • Going niche: Narrowly focused digital startups set out on a difficult path with an uncertain destination. The best digital plays are broadly directed, since web apps require wide user bases to breed profitability. Once you identify that expansive prospect group, make sure the idea you offer is fresh. Your idea should add value to an existing market or create a new market that has potential to grow. Copying someone else's plan, no matter how good it may be, is a mistake, especially in a niche market. But tweaking a good idea with broad appeal can lead to a positive exit.
  • Misusing the freemium model: Digital startups love freemium. Entrepreneurs want people to experience their products, so they oftentimes give them away. That's fine, as long as all those freebies result in upgrades. For a company to survive, it has to illustrate in its freemium model all the reasons why users should open their wallets for pro and enterprise versions. After all, a business requires paying customers to succeed, so a good freemium plan must appeal to a broad user base pair with a separate sales strategy that effectively converts users.

One more tip for the doting entrepreneur looking to shepherd his or her digital startup into the world: Iterate. If your first business model turns out to be misguided? Learn. Adapt. Try again. If the market you thought would go crazy for your service remains apathetic? Research. Revise. Re-release. Failures are learning opportunities. They're difficult, painful learning opportunities, but they're ultimately valuable ones.

Whether you define the successful exit for your web app as an acquisition, an IPO or a mature, private company, getting there is easier when you stay focused on the goal without being rigid in its pursuit.

Image courtesy of Flickr, Jer Kunz

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Microsoft Brings iPad Support to OneNote


Microsoft just updated its OneNote iOS app to support the iPad. The new version, OneNote 1.3, works on any device running iOS 4.3 or later, including the iPad and iPad 2.

Far from being just adding device support, the iPad version of OneNote makes full use of the tablet's larger screen, with larger pages that can better accommodate things like maps, a menu sidebar, and other iPad-specific features.

Besides iPad support, OneNote 1.3 adds more languages, a tabbed user interface, table rendering and — for those worried about data charges — the option to sync notes only over Wi-Fi.

OneNote is Microsoft's supercharged note-taking app. It was first offered with Microsoft Office in 2003, and was first ported to the iPhone in January this year. It's part of Microsoft's Office suite of products, though it's the only Office app available on iOS… so far. OneNote uses Microsoft's cloud service, SkyDrive, to automatically sync notes across devices.

Curious to see the app in action, I tried out OneNote 1.3 for iPhone. My notes synced with my online Windows Live account within seconds after edits were made — this cloud stuff really works. The interface is a little redundant and counterintuitive at times, though. Microsoft should take a few cues from the better To-Do list makers, like Errands.

Although the iPhone and iPad apps are free, you're limited to just 500 notes. For unlimited notes, you must pay per device, costing $4.99 for an iPhone or iPod Touch, and $14.99 for the iPad. If you have more than 500 notes on SkyDrive, you can still view them on your iOS devices with the free app, Microsoft says, but you won't be able to edit them or create new ones.

Is Microsoft's expanded OneNote support a move toward bringing more Office apps to iOS? Stay tuned.

OneNote-ToDo
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El estudio "Las Redes Sociales en Internet" desvela nuevos datos para las empresas


El estudio "Las Redes Sociales en Internet", recién publicado por el Observatorio Nacional de las Telecomunicaciones y la Sociedad de la Información (ONTSI) ha dejado sorpresas y nuevos datos muy útiles para el mundo empresarial.

El objetivo era "conocer en profundidad el comportamiento de los usuarios en las redes sociales" y "esclarecer aspectos de la estructura y funcionamiento de las redes de los usuarios". Y lo ha conseguido pues hay datos novedosos.

Uno de ellos ha sido que el 38,8% de los usuarios españoles utilizan las redes sociales profesionales, principalmente para buscar empleo, publicitarse como profesional y darse a conocer entre los profesionales de su sector.

Otras novedad ha sido la de que el 46,8% de los entrevistados en el estudio, afirman leer opiniones en la red sobre un producto antes de comprarlo. Y sobre todo los menores de 25 años que afirman  dejarse influir y mucho a la hora de comprar por esas opiniones.

Y es que el 55% de los usuarios miran otras webs como foros y redes sociales  relacionadas que no son las de la marca de producto a la hora de decidir la compra. Y nada mas y nada menos que un 82% confía algo, bastante o mucho  en las opiniones de los usuarios de redes sociales sobre un producto determinado o un servicio. Aunque siguen creyendo que la mejor orientación se obtiene en los foros.

El estudio hace además un desglose del tipo de consumidores en la red clasificándolo en tipos como: solicitantes de ofertas, cautelosos, los que creen sólo a los de su círculo de confianza, los amplificadores, que les gusta mostrar sus gustos y opiniones,  los entusiastas, que buscan gente con sus mismos gustos…  y muchos más.

Sorprendentemente en torno al 58%  de los usuarios ni les gusta ni les disgusta la publicidad en las redes sociales, frente a un 22% que les disgusta y un 21%  que les gusta.

Y otro dato de interés entre muchos más que refleja el estudio, basándose en este caso en el "Social Recruiting Survey 2011", es que el 80% de los empresarios o empleados de recursos humanos usan las redes sociales como red aunque sea secundaria para encontrar futuros trabajadores, afirmando invertir un 50% más de recursos de tiempo y dinero en este mercado de búsqueda aún secundario pero en auge.

Por último destacar el continuo aumento del uso de Community Managers para: escuchar que dice la red sobre nuestra empresa, explicar la posición de la misma, buscar talentos y encontrar vías de colaboración.

Un estudio interesante en definitiva que aporta nuevos datos clave para las empresas y los  negocios en la red en muchos sentidos.


Original Page: http://www.ojointernet.com/noticias/el-estudio-las-redes-sociales-en-internet-desvela-nuevos-datos-para-las-empresas/


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lunes, 12 de diciembre de 2011

Los museos españoles no entienden las redes sociales


Los museos españoles no entienden las redes sociales

El modelo de gestión de los museos y centros de arte españoles, nacidos la mayoría con el respaldo económico de las administraciones, está en crisis y tienen un futuro incierto. En los últimos meses, muchos centros de arte programan exposiciones de forma conjunta, o incluso fusionan sus colecciones con la idea de unir esfuerzos y reducir costes. Pero en realidad, la mayoría de museos y centros de arte españoles demuestran tener poco interés por la actividad y la programación que realizan sus colegas y trabajan de espaldas unos a otros. Es una de las conclusiones del estudio Análisis de las conexiones de museos y centros de arte en la redes sociales publicado por el portal cultural Dosdoce, tras analizar cómo utilizaron 50 museos españoles las redes sociales, sobre todo Facebook y Twitter.

Se aconseja que los comentarios en las redes no parezcan "un corta y pega" de la información de la web oficial

Tras comprobar que la presencia en las redes sociales de los museos es una realidad aplastante (en 2007 la presencia era mínima) y que los equipos directivos y responsables de comunicación son cada vez más conscientes de su poder, el equipo dirigido por Javier Celaya ha constatado el poco uso que los museos españoles hacen de las web 2.0. "No tienen claro la estrategia ni lo que pretenden conseguir con ellas y sólo lo hacen por estar". Según el estudio, pocos centros explotan adecuadamente los activos de comunicación que representan las redes y la mayoría pecan de "corporativismo" tanto por el tono como por el contenido. Por eso aconseja a los equipos de comunicación hacer un esfuerzo porque sus comentarios en las redes no parezcan "un corta y pega" de la información ya publicada en la web oficial de la entidad.

Para Celaya, los museos y centros de arte, "cuya actividad representa el 4% del PIB español, actúan como pequeñas islas en el mundo cultural". Según el informe, los museos mantienen poca interacción con sus fans y seguidores online, uno de los fundamentos de la red social, no preguntan cuáles son sus intereses y qué esperan, y en el caso de que los seguidores hagan preguntas u observaciones no reciben respuestas, en la mayoría de los casos. "Una de las cosas que más sorprende es ver que los museos no siguen a sus seguidores. Así es imposible saber qué es lo que esperan", explica Celaya.

Amigos en la Red

Ente los centros que más amigos tienen en la red, tanto en Facebook como en Twitter, destacan el Reina Sofía, La Casa Encendida y Caixaforum, los tres en Madrid, seguidos del Museo Picasso y el Centro de Cultura Contemporánea, en Barcelona. En Facebook, repiten el Reina Sofía, como el centro con mayor interactividad con sus seguidores, y el Museo Picasso de Málaga como el museo que sigue a más museos, 40 en total; mientras que en Twitter, ocupa la primera posición el Centro de Cultura Contemporánea, CCCB, que además es el que cuenta con más menciones y retweets en la red. En la cola de Facebook se sitúan tres centros barceloneses: el Centre d'Art Santa Mònica, CaixaFòrum de Barcelona y la Fundación Antoni Tapies, que durante el periodo de estudio, mayo de 2011, no generaron ninguna actividad en esta red social. En el caso de Twitter dos de los centros que no generaron actividad fueron la Fundación Joan Miró de Barcelona y el Espacio de Arte contemporáneo de Castellón.

Los responsables del informe han realizado un mapeo situando las conexiones y los flujos de información, el número de post escritos en un día, los eventos creados, la emisión de comentarios, así como los tweets diarios en los centros durante el periodo analizado. Madrid aparece como la ciudad con una mayor actividad en el caso de Facebook, mientras que en la caso de Twitter, hay un equilibrio entre la capital española y Barcelona. Esto se debe, según Celaya, al hecho de que se ha comprobado que los centros madrileños "utilizan las redes como una herramienta de divulgación, ocio y entretenimiento, mientras que los barceloneses lo hacen como búsqueda de información". En todo caso "ni unos ni otros presentan una estrategia y su presencia en las redes se debe al efecto que yo describo a mis alumnos como de 'Escuela Loreal': porque yo lo valgo", concluye.

Fuente:http://www.elpais.com/articulo/cultura/museos/espanoles/entienden/redes/sociales/elpepucul/20111208elpepucul_2/Tes

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El 97% de los ingresos de Google provienen de la publicidad [infografía]


GoogleBusinessMBA.org ha publicado una infografía que recoje toda la información disponible del gigante de las búsquedas a nivel empresarial. Algunos de las mareantes cifras que esta empresa mueve son verdaderamente increíbles, y descata que a pesar de todos los esfuerzos de Google por diversificar su oferta de productos, hay uno que sigue siendo su principal negocio: el 97% de los ingresos provienen de la publicidad.

Estas son algunas cifras, y tras el salto podréis ver los datos recogidos en una interesante infografía:

  • La publicidad móvil aporta 2.500 millones de dólares a los ingresos de Google y cuando cierre el ejercicio 2011, esta cantidad se duplicará.
  • Las palabras más caras de Google AdWords siguen siendo los seguros, los préstamos, las hipotecas, los abogados y los créditos.
  • Google recibe mil millones de visitantes únicos cada mes.
  • El consumo enérgetico de Google es brutal. En 2010, Google consumió más de 2.000 millones de kilowatios de energía.
  • Google ingresó 29.300 millones de dólares en 2010. Una cantidad superior a la suma del PIB de los 28 países más pobres del mundo.

infografia google

Original Page: http://www.ojointernet.com/noticias/el-97-de-los-ingresos-de-google-provienen-de-la-publicidad-infografia/


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GAIN Fitness Raises $650K From YouTube & Google Angels For Personal Training 2.0

GAIN Fitness Raises $650K From YouTube & Google Angels For Personal Training 2.0

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GAIN Fitness, a startup that creates personalized workouts based on certified trainers' expertise, announced today that it has raised $650K in seed funding from InterWest Partners, Slide COO and angel investor Keith Rabois, Former Director of Platform at Facebook and Director of Partnerships, Content and Platforms at YouTube, Ben Ling, Michael Tanne, early founding YouTube team member Brent Hurley, Seraph Group and others.

This comes on top of GAIN's launch of its iPhone app in July, which allowed fitness enthusiasts to begin accessing their personalized routines via mobile. Founded by former Googlers, GAIN is all about allowing those looking to get in shape access to quality training regimens without having to pay for expensive personal trainers or go through the process of researching workouts by creating a symbiotic marketplace for both personal trainers and fitness consumers.

GAIN's iOS and web apps currently deliver these personalized workout experiences that can be experienced on the go, but the startup (backed by its new infusion of capital), aims to launch v3.0 of its iOS in January, which will supe up the platform, allowing its professional trainers to design and sell fitness multimedia "packs" that target specific fitness goals, usage scenarios — like at the gym, on the road, or at home, as well as different fitness levels.

This update will be a big lunge forward for GAIN as a GAIN, as it will give users of all stripes, body types, fitness levels — in any scenario — the opportunity to design personalized workout routines, or maintain their plans, from any location, regardless of schedule.

Those with demanding jobs, schedules, and full travel schedules are all too aware of the cost these things can have on staying in shape. The key for success for a young startup (aside from funding, etc.) is listening to feedback from your users, even if taking their feedback to heart means "pivoting" or adapting your service to meet their needs. In the case of GAIN, Founder and CEO Nick Gammell said that, initially, the teams' focus was solely on the Web.

From the beginning, they've wanted to become an "anytime, anywhere" fitness resource, but the Web continues to be the venue of choice for more complex schedule, discovery, and social tools. But the startup's 600K+ users wanted to be able to access their fitness routines on the go, and so GAIN, which had building an iOS app on the side, launched a paid app. But users weren't happy about the pay grade, so they relaunched the app for free.

Since then, he says, users have been using GAIN's workout building and tracking tools 4 to 5 times more, per user, compared to its web app. Now, Gammell said, the service is at a place where 40 percent of sessions are happening via mobile device, a bulk of which has come since the free app launched in October. In case you needed another example of how free beats the paywall, it seems GAIN is it.

GAIN also happens to look great, which is easy when you have the original designer of Google-acquired Picasa and NASA app developers on your team. With more than 700-plus exercises (strength, plyometric, callisthenic, yoga), as well as custom-tailored workouts, the startup is attempting to democratize the fitness experience, and so far it seems to be working. It will have to considering the plethora of gamified fitness startups out there, like Fitocracy, or any number of other cool startups, like Fitango, CrossFit, Fitbit, RunKeeper, WellnessFX — not to mention wellness devices.

It's wonderful to see, because we, as a country need to stay in better shape.

The startup plans to announce its trainer partners, along with its new iOS marketplace in January 2012, and Gammell says that an Android app is on its way.



Original Page: http://feedproxy.google.com/~r/Techcrunch/~3/4YyejcJRkqw/

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Can Facebook Get You a Job? [INFOGRAPHIC]

Can Facebook Get You a Job? [INFOGRAPHIC]

In answer to the question above, approximately 18,400,000 Americans say yes, they got their current job through Facebook. Though Zuck's platform ranks #1, Twitter and LinkedIn don't have shabby numbers either — 8 million and 10.2 million Americans, respectively, have gotten their jobs through social platforms.

Judging from our Job Search Series, it should come as no surprise that being socially savvy pays off in the job hunt for two reasons — it helps you network, and it's a highly marketable strength in your skill set, given all the openings in the digital space. So, it's about time you spruce up those social profiles and start networking.

The infographic below combines data from Jobvite, CNN, LinkedIn and JobSearch to assemble a statistical picture of the modern-day job seeker. Check it out for interesting insights and some tricks of the trade to help you land a job


Infographic courtesy of MBA Online

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viernes, 2 de diciembre de 2011

5 Big Reasons CEOs Should Get Social [INFOGRAPHIC]


Over the past few months, we've introduced you to some of the most impressive CEOs in the digital marketing and tech space. While the businesses have flourished online, so too have the social profiles of the CEOs — they realize the power of Twitter, Facebook and other social platforms, and they use them regularly.

In case you missed it, here's a recap of the five posts in our Social CEO Series. Below that, you'll find an infographic that highlights data about how some in the C-suite are using social media sites, how they consume news and the benefits of being a socially savvy CEO.


1. Why Richard Branson Always Makes Time for Social Media


Where most corporate blogs still house formal announcements, the Virgin Group website hosts a blog written with Branson's first-person flair. Many of them read like diary entries.

Branson's Twitter, Facebook and Google+ profiles are all equally personal and active. Much of what he posts is related to his many philanthropic efforts. But other times, he's just tweeting his thoughts or writing about his active globe-trotting lifestyle. Here, he explains why he puts in the effort. Read the full story here.


2. Why Evernote Bet the Company on Mobile & Social Media


At the helm of Evernote, an emerging digital note-taking empire, is the personal-memory-assistant-obsessed Phil Libin. As a blogger, active Tweeter and Google+ neophyte, Libin is the quintessential social CEO, and he bet the success of his company on mobile and social media before it was cool to do so. Read the full story here.


3. How Jetsetter's CEO Keeps the Travel Conversation Flowing With Social Media


Drew Patterson is the CEO of Jetsetter, a two-year-old travel startup and member of the Gilt Groupe luxury flash deal family. The site offers 20 to 40 sales each week on "Jetsetter-verified" hotels, villas and adventures all around the world to its two million members. The site uses social media to maintain a dialogue about travel with consumers about travel. Everything from dream destinations and honeymoon planning to customer service and feedback is filtered through social media. Read the full story here.


4. How Kiva.org's CEO Uses Social Media to Spark a Dialogue of Change


What does it mean to lead a non-profit in the social media age? For Matt Flannery, the CEO of micro-lending network Kiva.org, it's about maintaining personal connections with thought leaders and engaging in constructive dialogue with his organization's supporters.

The site, founded in 2005, has grown up with social media and matured with the platforms that are now so active in driving awareness to causes and campaigns. After lending more than $241 million to entrepreneurs in developing countries, we can't help but wonder if the worlds of micro-finance and micro-communication have somehow become intertwined. Read the full story here.


5. How Social Media Helped Kate Spade Become a Global Brand


If our play-by-play coverage is any testament, Kate Spade New York ranks among the strongest brands in the online marketing space. From Twitter and Tumblr to Instagram and online video, the quality and strength of voice the fashion and lifestyle label has brought to each new platform is consistently impressive.

We spoke with Craig Leavitt, who joined Kate Spade in 2008, about the fashion company's gains in digital media and ecommerce, the latter of which is approaching triple-digit growth this year. Read the full story here.


The Social CEO


Infographic courtesy of Voltier Digital, based on research from CEO.com

Original Page: http://feeds.mashable.com/~r/Mashable/~3/oR3khzNrNWM/


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