miércoles, 20 de junio de 2012

Share this with Your CEO (Harvard Business Review)

Share this with Your CEO

Recently, I was giving a talk to 160 senior executives at a large bank. As part of the talk, I asked them to fill out something we call "The Energy Audit," as a way of assessing how well they are managing their own energy. It happened that they had access to individual polling devices, so we were able to aggregate their answers and show them on the screen in the front of the room.
Here is some of what we discovered:
77% said they had trouble focusing on one thing at a time, and felt easily distracted during the day.
80% said they take too little time to think strategically and creatively, and spend too much of their time reacting to immediate demands rather than focusing on activities with long-term value and higher leverage.
54% said they often feel impatient, frustrated or irritable at work, especially when demand gets high.
How surprising is it that leaders with such a profile would make short-sighted and ill-considered decisions? The pictures those numbers paint ought to be alarming.
Nor are these bankers a bunch of outliers. Over the past three years, we've given the same audit to tens of thousands of leaders and managers across dozens of companies in multiple industries and the results have been remarkably consistent - and similar to the bankers above.
We believe the most fundamental explanation is an under-recognized personal energy crisis. Energy, after all, is the capacity to do work. In the face of relentlessly rising demand, fueled by digital technology and the expectation of instant 24/7 responsiveness, employees around the world are increasingly burning down their energy reserves and depleting their capacity.
Consider these further findings from the audit of the bankers above:
82% reported they regularly get fewer than 7-8 hours of sleep and often wake up feeling tired.
70% don't take regular breaks during the day to renew and refuel.
70% eat lunch at their desks, if they eat lunch at all.
65% don't consistently work out.
68% said they don't have enough time with their families and loved ones, and when they're with them, they're not always really with them.

71% take too little time for the activities they most deeply enjoy.
Put simply, these leaders are spending more energy than they're taking in. Do that with money, and you ultimately go bankrupt. Do it with your energy, and you'll eventually be running on empty.
The vast majority of organizations — and CEOs — have failed to fully appreciate the connection between how well they take care of their employees; how energized, engaged and committed those employees are as a result; how well they take care of clients and customers; and how well they perform over time.
So what is the impact, and what steps can leaders take to address this energy crisis?
1. Even small amounts of sleep deprivation — anything less than 8 hours — take a progressive toll on people's ability to sustain attention, which is a sine qua non of both efficiency and quality at any given task.
Don't allow, or at least discourage, early morning or late night calls or meetings.
2. Even with sufficient sleep, human beings aren't designed to work for more than 90 minutes continuously at the highest level of focus. The more continuously we work without a break, the more we deplete our capacity to make rational, reflective decisions.
Normalize real renewal breaks, take them yourself, and encourage people to take them throughout the day. Bolder still, authorize afternoon naps, as a way to drive much higher performance in the subsequent several hours.

2. Eating high-energy foods at frequent intervals — lean proteins and complex carbohydrates at least every three hours — ensures access to a steady level of glucose, which is our most primary source of energy and capacity.
Subsidize healthy foods in cafeterias, provide healthy food at offsites, and encourage people to get out for lunch.
3. Working out is not simply a way to build endurance, strength and better health, it's also a powerful form of mental and emotional renewal and therefore builds capacity across multiple energy dimensions.
Provide fitness facilities, at low cost or no cost, or subsidize outside gym memberships. Hold walking one-to-one meetings.

4. Time with loved ones, and for activities we deeply enjoy, are powerful sources of emotional renewal and fuel positive emotions.
The better we feel, the better we perform.
Don't email people at night or on weekends, and don't expect them to email you. If it's urgent, call them, so they don't feel compelled to constantly check their digital devices.
5. Doing one thing at a time, in an absorbed way, is not only more efficient, but also leads to higher quality work.

Encourage your people to set aside times every day for uninterrupted focus — above all by doing the most important thing first every day for 60 to 90 minutes, and then taking a break.
It's in every leader's self-interest to actively encourage employees to care of themselves, and to create cultures that value regular renewal — physically, mentally, and emotionally — as a key component of sustainable high performance.

Success isn't about getting more out of your people. It's about investing more in them.

Fuente: http://blogs.hbr.org/schwartz/2012/06/share-this-with-your-ceo.html

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martes, 12 de junio de 2012

6 iPhone Apps to Explore San Francisco

The beautiful city of San Francisco sits on a wide open bay by the same name, packing a diverse and very unique variety of neighborhoods into a relatively small regional area in its position only a bridge away from the much larger city of Oakland. From its native seals and unique climate to its vibrant arts scene and memorable architecture, a visit to San Francisco requires clever planning and excellent execution if you hope to take in all of what the city has to offer.

If getting to know the city better is your goal, whether as a resident or a visitor, here are six iPhone apps to help you to explore San Francisco:

1. MuniApp

San Francisco is a big city and, unless you plan to hire a private car and driver or take taxis throughout your visit, getting to know the local transit system is a must! The MuniApp for iPhone gives complete schedules for San Francisco's entire bus and train network, including route maps and common destinations for good measure.

If getting around the city on public transit is a necessity, then MuniApp is a must.

2. SF Park

If you plan to have a car while you're in the city then you should switch MuniApp for SF Park, a fantastic app that allows you to get alerts about available parking spots in real time. Using the innovative sensors installed in parkades and parking meters around the city, the SF Park app takes note when a spot is vacated and alerts its users instantly, making finding a place to park your car much easier, even in busy downtown San Francisco.

3. Not For Tourists San Francisco

While the Not For Tourists San Francisco app does come with a $4.99 price tag, its unique look at the city and its tourist draws may very well make it a worthwhile purchase for you. Focusing on hip local spots that lie outside of the general tourist experience in San Francisco, the NFT app offers up bars, clubs and other watering holes with a hipster edge, spicing up your typical stay in the Bay Area with a single touch!

4. Yelp

It may not be San Francisco specific but there is no better way to locate local businesses while strolling the streets than the Yelp app. Giving you instant notifications of nearby hotspots while you move about, Yelp is an unbeatable way to take extra note of the pubs, restaurants, stores and events that surround you no matter where in San Francisco you happen to be.

The must-mention thing here is certainly the CityPass here that offers pre-paid discount admission to five major attractions – see the San Francisco Pass review for more details.

5. Lonely Planet Travel Guide

Also not San Francisco specific, the Lonely Planet Travel Guide app just so happens to include its San Francisco package for free, making this a worthwhile free download for your iPhone before any stay in the city! With the detailed regional overviews and tourism tips that have come to be expected from Lonely Planet, this guide is easily the most thorough available for San Francisco, giving a full look at the city, its history and its offerings.

6. San Francisco Examiner App

While reading the newspaper for endless rants about local politics and goings-on may not be your top priority while roaming in San Francisco, utilizing the iPhone app of the city's Examiner newspaper will give you instant, professional access to local news, sports and entertainment alongside classifieds and event listings, helping you to find fun and exciting things to do during your stay.

Surce: http://bookitnow.com/6-iphone-apps-to-explore-san-francisco

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The App as Health Aide

Travelers with chronic ailments like diabetes or high blood pressure have long struggled to remember when to take their pills as they cross time zones. Or they may have had a hard time finding emergency care in a foreign country or communicating about complicated health conditions.

Mellanie True Hills, founder of StopAfib.org, travels with a machine she uses for her sleep apnea.

But there are now a rapidly growing number of mobile health and medical apps that aim to deal with those types of situations.

Travelers can tap into technology before the trip begins, by storing information that can help ensure the right care is delivered if health issues crop up. Some put their medical history, latest EKG, chest X-ray or list of allergies and medications on a flash drive marked with a red cross, and attach it to a necklace, bracelet or keychain. Those who have had cardiac or other surgery may create a simple image using the free app drawMD for iPad devices that shows the exact location of a stent, for example, or an implant or bypass. For travelers who prefer a traditional method of communicating, a laminated card lists important information and physician contacts.

The Transportation Security Administration has a printable card available on its Web site for those who want to make their medical condition known discreetly to a security agent and discuss or undergo any screenings in private.

Medical devices contained in their own bags do not count toward carry-on bag limitations, though not all airport employees know this. Mellanie True Hills, founder of StopAfib.org, a nonprofit group dedicated to helping those living with atrial fibrillation, says she is often stopped by check-in, security or gate agents and told that the machine that helps with her sleep apnea puts her over the carry-on bag limit and that she will have to check one of her pieces of luggage. The agents relent, Ms. Hills said, when she produces a laminated copy of the applicable T.S.A. regulation she has printed from the agency's Web site.

Dr. Robert Glatter, attending physician at Lenox Hill Hospital's department of emergency medicine in Manhattan, suggested that travelers with chronic ailments look for specialists and hospitals at their destinations before they leave home. For those who have not planned ahead but need urgent care, phone apps can help locate nearby medical help. The Emergency Medical Center Locator, a free iPhone app, uses the phone's GPS to find nearby centers. The app lists nearly 2,400 medical centers in 101 countries, and users can select from six specialty areas, including trauma, eye and cardiac care. While not every medical center is listed, the ones that are have been approved by credentialing societies like the American College of Cardiology.

Time zone changes can be extra challenging for patients, like those with diabetes, with a 24-hour monitoring schedule. Phone apps like Glucose Buddy and GluCoMo remind users to track and record their blood sugar levels.

WellDoc's DiabetesManager, available on a variety of mobile and Web-based platforms, provides feedback based on glucose, medication, food and exercise information that patients enter, advising them on the actions they should take to adhere to their treatment plan. Anand K. Iyer, president of WellDoc, is a diabetes patient who travels frequently himself. He contrasts the feedback to a radio's traffic report. "It's nice to know if there's a backup, but what I really want to know is the best route home," he said. "If I'm told my glucose is too high or low, I want to know what actions I can take."

The app RxmindMe Prescription/Medicine Reminder and Pill Tracker for iPods and iPhones does what its name says and reminds travelers when to take their medicine. Users put in their medication names or search the database, and then specify when they want to be reminded to take them. The app can notify the user when medications need to be reordered, and the device's camera can add a photograph of the pill.

For travelers who put all their pills in a plastic bag instead of taking separate pill bottles (this is not recommended) the free app Epocrates can help identify them by taking the user through a list of questions about the pill's color, shape and markings. The app can also be used to double-check the identification of any pills received on the road or review possible side effects or drug interactions.

Dr. Myles Druckman, vice president of medical services for International SOS, which assists multinational organizations with customized health plans for their global travelers, said travelers needed to plan what they would do if their trip was extended. He suggested bringing an extra week's supply of medicine. "No one knows when an overnight trip will turn into a multiday volcano ash delay," he said.

Because of language barriers or differences in equipment or supplies, travel to other countries, especially developing nations, can bring an extra set of challenges in a health crisis. Some companies contract with travel assistance providers like International SOS, which has offices in more than 70 countries, to help employees who fall ill or need medical advice. Local offices can deal with issues by phone, give health advice or refer the employee to the appropriate hospital, clinic or doctor. International SOS also offers a phone app that sends general health and security information pertinent to the traveler's itinerary, noting, for instance, if there is an outbreak of a particular disease in the area.

Apps are also available for doctors in case they are called upon to provide curbside or in-plane assistance. EyeChart can help evaluate patients who complain about their vision and uHear about their hearing. NeuroMind can take physicians through a series of questions to help diagnose a patient who has had a head trauma or is unresponsive.

New apps are appearing every week, and they vary in quality. Paul Cerrato, who reviews medical apps as the editor of InformationWeek Healthcare, said, "Some apps have major research behind them and others don't seem to have done their homework." Mr. Cerrato recommended that patients consult with their health care provider to choose the best app for their situation.

While most of the medical apps today record, remind and refer, the future holds more diagnostic uses like the iBGStar Blood Glucose Monitoring System, which features a small meter that plugs directly into the iPhone or iPod Touch. Patients insert a test strip into the meter to take a blood sugar reading, and the information is automatically synced with the app. Another is a blood pressure cuff that can attach to a smartphone. Both can send results to a home physician from a hotel room or business meeting across the world. "These apps are really game changers," Mr. Cerrato said, "for everyone."

Source: http://www.nytimes.com/2012/06/12/business/apps-for-the-traveler-with-medical-issues.html

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10 herramientas para medir tus redes sociales

Las redes sociales están en todas partes. En nuestra casa, lugar de trabajo, escuela, y sobre todo, en nuestro negocio. Todas las personas usan las redes sociales y hablan de ellas, y parece que cada semana aparece una nueva plataforma.

Al igual que la cantidad de redes sociales crece, también el número de servicios para medirlas, evaluarlas y monitorearlas. Te presentamos un listado de las 10 herramientas más útiles que no sólo te ayudarán a saber qué tan influyente eres en estos medios, sino también a mejorar tu estrategia:

1. EditFlow
Esta herramienta te ayuda a administrar a tu equipo editorial. Con ella, podrás tener una visión instantánea de tu contenido mensual a través de la aplicación de calendario. También, te entrega el estatus de tu contenido y la posibilidad de hacer grupos de usuarios que te permitirán tener a tu equipo organizado en áreas y funciones.

Quién debe usarlo: Cualquier emprendedor que administra un sitio Web con muchos autores, ya que le facilitará organizarse y administrar su página.

2. TweetReach
Esta herramienta te permite ver qué tan rápido y lejos viajan tus tweets. Te muestra a cuántas personas les llegó tu mensaje y cuántas veces tu tweet fue compartido a través de retweets o respuestas.

Quién debe usarlo: Desde el dueño de un negocio hasta el Community Manager de una marca para analizar qué tan efectivos son sus mensajes de Twitter. También, te servirá para justificar tu campaña en redes sociales.

3. ArgyleSocial
Esta plataforma busca ayudar a los encargados de marketing a conectar a los negocios con las redes sociales. ArgyleSocial ofrece un panel simple desde donde se puede monitorear tus cuentas en Facebook y Twitter que te permite delegarle tareas a tu equipo. También ofrece un reporte sencillo del retorno de inversión de tus esfuerzos en redes sociales.

Quién debe usarlo: El Community Manager para comprobar a la empresa, los socios, a los clientes o así mismos que su campaña en redes sociales está funcionando y siendo rentable.

4. Hootsuite para iPad
Los usuarios de iPad deben estar felices con esta aplicación que incluye una columna, que permite estar monitoreando todas las acciones en redes sociales.
Entre otras cosas, con HootSuite puedes usar Foursquare, agendar mensajes para enviarlos después y acortar ligas.

Quién debe usarlo: Los amantes de su iPad que quieren manejar sus redes sociales desde este dispositivo.

5. TweetLevel
Tweetlevel te permite buscar tus hashtags y su penetración, lo cual te ayudará a saber a quién debes seguir. Puedes usar esta herramienta para medir cuál es tu influencia y la de las personas que sigues en Twitter. También, podrás evaluar cuáles son los temas y las tendencias más populares del momento.

Quién debe usarlo: Los RPs de marcas y los profesionales en marketing en redes sociales que quieren analizar alguna campaña. Con TweetLevel podrán identificar de qué se habla en Twitter y cuáles son los errores y aciertos de su estrategia.

6. ReFollow
En Twitter no es tan importante cuántas personas te siguen, sino quién te sigue. ReFollow es una aplicación que te permite encerrar a aquellos seguidores con los que te has conectado para asegurarte de que te sigan siguiendo. Otra utilidad es que puedes enterarte de las características que tienes en común con algunos seguidores. Esto puede llevar a conectarte con alguien con quien probablemente no tienes conexión alguna a través de un mensaje directo.

Quién debe usarlo: Cualquier persona que quiere crear una lista de personas de alto novel, calificadas e interesantes. Considera que esta herramienta busca la calidad por encima de la cantidad.

7. TwitterSearch
Esta herramienta básica de Twitter tiene muchas aplicaciones que seguramente no has utilizado aún. Primero, puedes buscar acerca de lo que se dice de tu competencia (poner el nombre de la marca y darle buscar), así como analizar sus tweets y menciones. Para ver cuál es un verdadero trending topic, sin contar los retweets, agrégale a tu búsqueda "-rt filter: links", por ejemplo, "marketing digital -rt filter: links.

Quién debe usarlo: Todo aquel que desea hacer sus búsquedas en Twitter más efectivas. Conocer cuáles son las tendencias en Twitter te puede dar la idea para crear un blog o un post que sea relevante para los temas actuales.

8. Traackr
Una forma simple de encontrar y seguir a las personas influyentes en tu giro es por medio de Traackr. Te permite identificar a las autoridades en tu industria que pueden significar más para tu negocio. También te puede servir para saber cómo los líderes en redes sociales responden al contenido que compartes.

Quién debe usarlo: Puede ser útil tanto para agencias publicitarias como para las marcas que desean construir campañas publicitarias rentables.

9. SocMetrics
Con esta herramienta podrás identificar a las personas influyentes en redes sociales, entender quiénes son, interactuar con ellos y luego monitorear tu campaña. Lo primordial de SocMetrics es que te ayuda a especificar tu búsqueda para saber quién realmente es influyente y contactar con ellos.

Quién debe usarlo: Cualquier mercadológo que quiere crear una campaña digital efectiva basada en encontrar a las personas influyentes en una industria específica. Así, puedes contactar con los líderes del sector y pedirles que te ayuden a promocionar tu marca.

10. Social Scope
Esta herramienta es para los usuarios de BlackBerry que han estado buscandouna aplicación para unir a Facebook y Twitter en una pantalla, así como lo hace TweetDeck en una computadora. En la misma pantalla podrás ver si alguien te comparte una foto en TwitPic, y además tiene la posibilidad de retweet y buscar hashtags.

Quién debe usarlo: Cualquier persona que tenga una BlackBerry y una cuenta en Facebook y Twitter.

Fuente: http://www.soyentrepreneur.com/10-herramientas-para-medir-tus-redes-sociales.html


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