viernes, 29 de agosto de 2008

Ten Ways to Use LinkedIn (by Guy Kawasaki)


Esto es una version resumida recogidadel Blog de Guy Kawasaki. Aquí esta la version integra explicando cada apartado: (http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html porque considero que una vez mas este mago de los Startups ha vuelto a dar en el clavo. Enhorabuena!
Ahi os queda para el disfrute:

Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn.

1-Increase your visibility.
2-Improve your connectability.
3-Improve your Google PageRank.
4-Enhance your search engine results.
5-Perform blind, “reverse,” and company reference checks.
6-Increase the relevancy of your job search.
7-Make your interview go smoother.
8-Gauge the health of a company.
9-Gauge the health of an industry.
10-Track startups.
11-Ask for advice.

LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums.

For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:

Who’s a good, fast, and cheap patent lawyer?
What should we pay a vp of biz dev?
Is going to Demo worth it?
How much traffic does a TechCrunch plug generate?