Google TV Ads genera entre 200 y 500 millones de dólares en publicidad

Google TV Ads genera entre 200 y 500 millones de dólares en publicidad: "Recientemente tratábamos a fondo la repercusión y el giro significativo que podría generar sobre la industria televisiva 'Google TV'. Un nuevo formato de televisión inteligente que también podría cambiar el concepto de la publicidad televisiva tradicional.
Esta claro que la batalla por la conquista del mercado publicitario digital tiene nombre propio y sin duda, Google no quiere..."

Read more >>

Google TV Is A Bigger Deal Than You Think

Google TV Is A Bigger Deal Than You Think paidContent
It has only been a few weeks since Google (NSDQ: GOOG) announced it would create a brave, new world with its Google TV platform. In all the reactions and the commentary, I have been amazed at how little people understand what’s really going on here. Let me summarize: Google TV is a bigger deal than you think. In fact, it is so big that I scrapped the blog post I drafted about it because only a full-length report (with supporting survey data) could adequately explain what Google TV has done and will do to the TV market. Allow me to explain why the report was necessary.
Some have expressed surprise that Google would even care about TV..(Fuente PaidContent, leer mas)

Read more >>

Google TV Dominates Apple TV in Reader Vote

Google TV Dominates Apple TV in Reader Vote: "The war between Google and Apple has jumped from mobile to television, but which tech giant is going to win the hearts and minds of the web TV world?
Last week, Google() launched Google TV in an attempt to seamlessly integrate the web into our living rooms. It looks like Apple is responding, though: there are rumors that Apple will launch an iPhone OS-based version of Apple TV, a product that has never taken off like the iPhone or iPad.
With Google TV and Apple TV in the spotlight, we asked you, the readers, to choose between the two services in our weekly Web Faceoff. Did you want Google TV or Apple TV more? After over 2,500 votes…
…Google TV won in a landslide! With 58.2% of the vote (1,674 votes), Google TV trumped Apple TV’s 21.5% (617 votes). 11.9% of you (341 votes) said you wanted neither, while a full 8.4% of you (242 votes) actually want both devices. Things are looking good for Google TV, although we’ll have to wait until the fall to know who really comes out on top.

Read more >>