What is the best way to get your company CEO, COO or other senior leader to understand and use social media networks?
I teach social and do it, but always marvel at the innovative ways people use to entice and incent c-suite organization leaders into using, and therefore better understanding social media.
anunciado hace 16 horas en Relaciones públicas | Marcar pregunta como...
Respuestas (7)
Kenneth Larson 2º
Retired Aerospace Contracts Manager, MicroMentor Volunteer and Founder "Smalltofeds"
Las mejores respuestas de: Pequeña empresa (64)... ver más
CEO - Show the person how it will improve the bottom line
COO - Show the person how it will improve operations.
Other Senior Leaders - Show them how it will improve their functional organization performance.
COO - Show the person how it will improve operations.
Other Senior Leaders - Show them how it will improve their functional organization performance.
publicado hace 16 horas | Marcar respuesta como...
Todd Rogers 2º
at TriMedx
Las mejores respuestas de: Dotación y selección de personal (4)... ver más
The job of a CEO is to produce a positive return for investors. A CEO can do everything else incorrectly but if he/she delivers that return, then that CEO is successful. You'll have to develop and demonstrate linkage between social media and ROI - it will have to be measurable in accounting terminology, preferably in the form of an income statement and balance sheet. Otherwise, you're just another academian who doesn't speak the language of business.
publicado hace 16 horas | Marcar respuesta como...
Ricardo Escudero Viñas 2º
Head of Knowledge Management Engineering at Bombardier
The best way is to show CEO how well his competitors are performing with social media. Show him why are competitors performing well. Make clear the gap. Present a very simple plan to create value catching the gap. Translate this to numbers and schedule. Establish very clear map to ROI.
publicado hace 13 horas | Marcar respuesta como...
Jason Laveglia 2º
Local Search Marketing Consultant Helping Small Businesses Build their Brand Online Specialist in Digital Marketing
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Best way to understand and start would be a info graphic which helps explain the concepts and also the value of using social media networks
I would follow up showing examples of other CEO's using twitter, facebook,etc
I would follow up showing examples of other CEO's using twitter, facebook,etc
publicado hace 12 horas | Marcar respuesta como...
Orange Chen 2º
Promotional product supply for reward | incentive | loyalty marketing program, Indoor marketing, Retail POP marketing
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Make an PPT to show them these:
1. How well competitors are performing with social media
2. How much investment should pay on social media
3. How to detailed operate strategic social media plan
4. How leads, traffics you gain from social media.
5. Measure social media marketing results
6. How to improve and define social media strategies according to the social media campaigns performance.
7. How to Calculate social media ROI, how large is the ROI ratio you will get in return.
7. Approximately how much
1. How well competitors are performing with social media
2. How much investment should pay on social media
3. How to detailed operate strategic social media plan
4. How leads, traffics you gain from social media.
5. Measure social media marketing results
6. How to improve and define social media strategies according to the social media campaigns performance.
7. How to Calculate social media ROI, how large is the ROI ratio you will get in return.
7. Approximately how much
publicado hace 7 horas | Marcar respuesta como...
Jean McIntyre
RDA ACT Committee Member at Regional Development Australia ACT
Las mejores respuestas de: Escritura y edición (2)... ver más
Steve,
Get them to tell you why they want to understand them. If it's just because people tell them they should there's no point.
If they have a good understanding of why they want to use social media then helping them to learn how to use them is the easy part.
Get them to tell you why they want to understand them. If it's just because people tell them they should there's no point.
If they have a good understanding of why they want to use social media then helping them to learn how to use them is the easy part.
publicado hace 2 horas | Marcar respuesta como...
Adrian Knoll
Adrian Knoll is the Marketing Manager at European Business College Munich (Partner of the European University)
Las mejores respuestas de: Marketing por Internet (1)... ver más
Dear Steve,
Bottom line, they are both interested in the wealth of the company and the stockholders.
ROI might be sometimes hard to calculate so don't get carried into this discussion. On of the best counter-arguments would be that they do not calculate the ROI on their smartphones (by David M. Scott).
There are 3 factors, to my opinion, that will affect the bottom line and that you should use:
1. Connection to the customers. By engaging with them on social media, you will strengthen their emotional connection to you brand an by that you will increase brand loyalty, etc.
2. Increasing leads - You can find many statistics about the amount of people that are active on social media networks. That is a great opportunity to create leads and to increase your sales through these networks.
3. Competition - Although you shouldn't be doing what they are doing, managers love it when you notice competition and when you cans how them how they can be better than the competitors ;-)
Good Luck,
Adrian
Bottom line, they are both interested in the wealth of the company and the stockholders.
ROI might be sometimes hard to calculate so don't get carried into this discussion. On of the best counter-arguments would be that they do not calculate the ROI on their smartphones (by David M. Scott).
There are 3 factors, to my opinion, that will affect the bottom line and that you should use:
1. Connection to the customers. By engaging with them on social media, you will strengthen their emotional connection to you brand an by that you will increase brand loyalty, etc.
2. Increasing leads - You can find many statistics about the amount of people that are active on social media networks. That is a great opportunity to create leads and to increase your sales through these networks.
3. Competition - Although you shouldn't be doing what they are doing, managers love it when you notice competition and when you cans how them how they can be better than the competitors ;-)
Good Luck,
Adrian
publicado hace 2 horas | Marcar respuesta como...
