From Evernote:

Lista completa de los TOP-Magnates que acuden a Sun Valley (Tech,Finance,Media,Politics,...) Clipped from: http://techcrunch.com/2012/07/13/which-moguls-are-attending-sun-valley-this-year-well-heres-the-complete-list/

The lore is that news doesn't really break at Allen and Co's Sun Valley mogul retreat, but it definitely gets made. Everywhere you look there's an interesting pairing of successful individuals hanging out, which is what you'd assume would happen at a convergence of hundreds of the most powerful media, entertainment and technology elite.

A conversation here can often turn into tomorrow's front page headline or top Techmeme hit. From Sheryl and Sergey taking a stroll, to New Jersey Governor Chris Christie chilling post bar with Activision's Bobby Kotick to Peter Thiel and Palantir's Alex Karp grabbing a coffee between panels at the lodge, one finds themselves in a constant state of wanting to find out about what everyone's talking about.

Because everyone is here: From Yousef Al Otaiba to Mark Zuckerberg, the guest list is 624 machers strong, and we have it — minus a few no-shows like Groupon's Andrew Mason. Btw. The Idaho State Governor is named Butch Otter. Really.

Complete List Of Moguls At Sun Valley

Tech

Tim Cook Apple Inc.

Mark Zuckerberg Facebook

Sheryl Sandberg Facebook

Dick Costolo Twitter, Inc.

Bill Gates Bill & Melinda Gates Foundation

Paul Allen Vulcan Inc.

Jack Dorsey Square, Inc.

Reed Hastings Netflix, Inc.

Mark Pincus Zynga Inc.

Dave Wehner Zynga Inc.

Owen Van Natta Zynga Inc.

Craig Mundie Microsoft Corporation

Charlie Songhurst Microsoft Corporation

Jeff Weiner LinkedIn Corporation

Jeff Bezos Amazon.com, Inc.

Sergey Brin Google Inc.

Eric Schmidt Google Inc.

Larry Page Google Inc.

Reid Hoffman LinkedIn Corporation

Drew Houston Dropbox

Andrew Mason Groupon, Inc.

Eric Lefkofsky Groupon, Inc.

Don Mattrick Microsoft Corporation

Dan Gilbert Quicken Loans

Jeremy Stoppelman Yelp, Inc.

Ross Levinsohn Yahoo! Inc.

Howard Stringer Sony Corporation

Nicole Seligman Sony Corporation

JK Shin Samsung Electronics Co., Ltd.

David Ebersman Facebook

Anne Wojcicki 23andMe

Dara Khosrowshahi Expedia, Inc.

Jerry Yang Yahoo (formerly)

John Donahoe eBay Inc.

Tim Armstrong AOL LLC

Kaz Hirai Sony Corporation

Paul Jacobs Qualcomm Inc.

René Obermann Deutsche Telekom AG

Pete Karmanos Compuware Corporation

Alex Karp Palantir Technologies, Inc.

Travis Kalanick Uber

Brian Chesky Airbnb, Inc.

Craig Barrett Intel

Meg Whitman Hewlett-Packard Company

Rob Wiesenthal Sony Corporation of America

Tony Bates Skype Limited

Jeff Boyd priceline.com, Inc.

Dave Goldberg SurveyMonkey

WP Hong Samsung Electronics Co., Ltd.

Joe Einhorn The Fancy

Aneel Bhusri Workday, Inc.

Cristian Croitoru Transfer Rapid LLC

Jack Cassidy Cincinnati Bell Inc.

Martin Lau Tencent Technology Co., Ltd.

Thomas Layton oDesk Corporation

Jay Lee Samsung Electronics Co., Ltd.

Peter Klein Microsoft Corporation

Steve Luczo Seagate Technology LLC

Paul Sagan Akamai Technologies, Inc.

Michael Lynton Sony Corporation

Bobby Kotick Activision Blizzard, Inc.

Brian Kelly Activision Blizzard, Inc.

Ursula Burns Xerox Corporation

Andy Bechtolsheim Arista Networks, Inc.

Greg Blatt IAC

Steven Boal Coupons.com

Roy Bostock Yahoo (formerly)

Mike Brown Euronet Worldwide, Inc.

Barry Diller IAC

Finance and Consulting

Warren Buffett Berkshire Hathaway Inc.

Peter Thiel Founders Fund

Marc Andreessen Andreessen Horowitz LLC

Ben Horowitz Andreessen Horowitz LLC

Jeff Jordan Andreessen Horowitz LLC

Bing Gordon Kleiner Perkins Caufield & Byers

James Anderson Baillie Gifford & Co.

Brad Burnham Union Square Ventures

Dennis Lynch Morgan Stanley Investment Management Inc.

John Burbank Passport Capital

Danny Rimer Index Ventures

Vindi Banga Clayton Dubilier & Rice, LLP

Scott Bommer SAB Capital Management, L.P.

Chase Coleman Tiger Global Management LLC

Hank Crumpton Crumpton Group LLC

Saul Pannell Wellington Management Company

Ted Pappendick Brookside Capital, LLC

Stephen Kappes Torch Hill Investment Partners

Jim Robinson III RRE Ventures

Jim Robinson IV RRE Ventures

Nathan Myhrvold Intellectual Ventures LLC

Roberto Mignone Bridger Capital

Bill Miller Legg Mason Capital Management, Inc.

Ken Miranda International Monetary Fund

Jay Hoag Technology Crossover Ventures

John Hock Altrinsic Global Advisors, LLC

Mike Pausic Maverick Capital

Lou Simpson SQ Advisors, LLC

Herb Siegel ALS Capital, LLC

John Canning Madison Dearborn Partners

John Griffin Blue Ridge Capital, LLC

Andreas Halvorsen Viking Global Investors L.P.

Mason Hawkins Southeastern Asset Management, Inc.

Tim Collins Ripplewood Holdings LLC

Wes Edens Fortress Investment Group LLC

Brian Rogers T. Rowe Price Associates, Inc.

Hank Vigil Acequia Capital, LLC

Mike Volpi Index Ventures

Alex von Furstenberg Ranger Global Advisors

Wilbur Ross WL Ross & Co. LLC

Jim Rothenberg Capital Research and Management Company

Haim Saban Saban Capital Group, Inc.

Wally Weitz Weitz Funds

Alan Wilson Capital International

David Weinberg Judd Enterprises, Inc.

Judd Weinberg Judd Enterprises, Inc.

David Winters Wintergreen Advisers, LLC

Brian Demain Janus Capital Management

André Desmarais Power Corporation of Canada

Michael Eisner The Tornante Company, LLC

Jon Dolgen Wood River Ventures

David Corkins Arrowpoint Partners

Gordy Crawford Capital Research Global Investors

José Luis Cutrale Sucocitrico Cutrale Ltda.

Will Danoff Fidelity Management & Research

Chris Davis Davis Selected Advisers LP

Mike Fries Liberty Global, Inc.

Tommy Frist Frist Capital LLC

Politics

Cory Booker Mayor of the City of Newark

Rahm Emanuel Mayor of the City of Chicago

Mike Bloomberg Mayor of the City of New York

Richard Daley Former Mayor of the City of Chicago

Chris Christie Governor of the State of New Jersey

Dick Riordan Former Mayor of the City of Los Angeles

Charles Rivkin U.S. Department of State

Julius Genachowski Federal Communications Commission

Yousef Al Otaiba Embassy of the United Arab Emirates

Erskine Bowles National Commission on Fiscal Responsibility and Reform

Media

Rupert Murdoch News Corporation

James Murdoch News Corporation

Tom Friedman The New York Times Company

Don Graham The Washington Post Company

Jeff Bewkes Time Warner Inc.

Michael Angelakis Comcast Corporation

Brad Grey Viacom Inc.

Chase Carey News Corporation

Joel Klein News Corporation

Les Moonves CBS Corporation

George Stephanopoulos ABC News

Brian Roberts Comcast Corporation

Evan Osnos The New Yorker Magazine

Charlie Rose The Charlie Rose Show

Richard Rosenblatt Demand Media, Inc.

Ron Meyer NBC Universal, Inc.

John Martin Time Warner Inc.

David Ignatius The Washington Post Company

Lionel Barber Financial Times

Emilio Azcárraga Grupo Televisa, S.A.

Philippe Dauman Viacom Inc.

Gustavo Cisneros Cisneros Group of Companies

Koos Bekker Naspers Limited

Shelby Bonnie Whiskey Media

Glenn Britt Time Warner Cable

Tom Brokaw NBC Universal, Inc.

Erin Burnett CNN

David DeVoe News Corporation

Strauss Zelnick ZelnickMedia Corp.

Dirk Ziff Ziff Brothers Investments

Becky Quick NBC Universal, Inc.

Philanthropy and Education

Melinda Gates Bill & Melinda Gates Foundation

Laurene Powell Job

Susie Buffett The Sherwood Foundation

Toby Cosgrove The Cleveland Clinic Foundation

Michael Ferro Merge Healthcare

Minxin Pei Claremont McKenna College

Bill Heavener Full Sail University

Mark Taylor Columbia University

Business

Neil Ashe Wal-Mart Stores, Inc.

Muhtar Kent The Coca-Cola Company

Phil Knight NIKE, Inc.

Andy McKenna McDonald's Corporation

José Antonio Fernández FEMSA

Stewart Bainum Choice Hotels International, Inc.

Mike Berman The Duberstein Group, Inc.

Mark Bertolini Aetna, Inc.

Howie Buffett Buffett Farms

Bill Weldon Johnson & Johnson

Mickey Mikitani Rakuten, Inc.

Entertainment and Sports

Oprah Winfrey HARPO Entertainment Group

Bob Iger The Walt Disney Company

Anne Sweeney The Walt Disney Company

Jeffrey Katzenberg DreamWorks Animation SKG

Harvey Weinstein The Weinstein Company

Mike White DIRECTV, Inc.

Jeff Berg International Creative Management

Jim Berkus United Talent Agency

Jay Rasulo The Walt Disney Company

John Skipper ESPN, Inc.

David Stern National Basketball Association

Gary Bettman National Hockey League

Tony Bloom Cineworld plc

Jed York The San Francisco 49ers

Roger Goodell National Football League

Jerry Reinsdorf Chicago Bulls and Chicago White Sox

Robert Kraft New England Patriots

Rio Caraeff Vevo LLC

Bill DeWitt St. Louis Cardinals

Alfonso de Angoitia Grupo Televisa, S.A.

Rachael Ray Watch Entertainment, Inc.

Erik Logan OWN: Oprah Winfrey Network

Sheri Salata OWN: Oprah Winfrey Network

Bryan Lourd Creative Artists Agency, Inc.

Bud Selig Major League Baseball

Lucian Grainge Universal Music Group

Brian Grazer Imagine Entertainment

As Yet Uncategorized

Mathias Döpfner Axel Springer AG

Eric Eisner Double E Pictures

John Elkann EXOR S.p.A.

Tom Evans Bankrate, Inc.

Rodney Faraon Crumpton Group LLC

Nate Fick Center for a New American Security (CNAS)

Niall FitzGerald Hakluyt & Co. Ltd.

Jennifer Foster Chilton Investment Company

Dan Fulton Weyerhaeuser Company

Michael Fux Comfort Revolution

Mala Gaonkar Lone Pine Capital LLC

Whit Gardner Gardner Lewis Asset Management

Tom Giovine Giovine Capital Group LLC

Tom Glocer

Jimmy Hayes Cox Enterprises, Inc.

John Hendricks Discovery Communications

David Herro Harris Associates L.P.

John Heyman World Group of Companies

Martin Indyk The Brookings Institution

Eli Jacobs Essex Management Company

Bob Johnson The RLJ Companies

Michael Karsch Karsch Capital Management, L.P.

Gayle King HARPO Entertainment Group

Seth Klarman The Baupost Group, LLC

Victor Koo Youku Inc.

Sock Koong SingTel

Henry Kravis Kohlberg Kravis Roberts & Co.

Ynon Kreiz

Blake Krikorian id8 Group Holdings

Ananda Krishnan Astro – Maxis

Stan Kroenke The Kroenke Group

Roger Kuo Dodge & Cox

Daniel Lamarre Cirque du Soleil

Michael Larson BGI

Mike Leavitt Leavitt Partners, LLC

Ted Leonsis Monumental Sports & Entertainment

Max Levchin HVF LLC

David Levin UBM plc

Maurice Lévy Publicis Groupe

Marty Lipton Wachtell, Lipton, Rosen & Katz

Andrew Liveris The Dow Chemical Company

Ken Lowe Scripps Networks Interactive

Michael Lowenstein Kensico Capital Management

Dan Lufkin

John Malone Liberty Media Corporation

Morris Mark Mark Asset Management Corp.

Kathleen McCarragher Jennison Associates LLC

Stan McChrystal McChrystal Group

Monty Meigs Business Executives for National Security

Lorenzo Mendoza Empresas Polar

Tom Monahan Corporate Executive Board

Luis Alberto Moreno Inter-American Development Bank

Danny Moskovitz D.M. Operations Management Inc.

Lachlan Murdoch Illyria Pty Limited

Liz Murdoch Shine Group

Michael Neidorff Centene Corporation

Jonathan Nelson Providence Equity Partners Inc.

Vivi Nevo NV Investments, Inc.

Sam Nunn Nuclear Threat Initiative

Mike O'Hanlon The Brookings Institution

Ron Olson Munger, Tolles & Olson LLP

Butch Otter Governor of the State of Idaho

Michael Ovitz Broad Beach Ventures

Mark Papa EOG Resources, Inc.

François-Henri Pinault PPR

Larry Probst United States Olympic Committee

Kevin Reilly Lamar Advertising Company

Fernando Rodés Vil ISP

Karim Sadjadpour Carnegie Endowment for International Peace

Ricky Sandler Eminence Capital, LLC

Fayez Sarofim Fayez Sarofim & Co.

Nassef Sawiris Orascom Construction Industries S.A.E.

Jack Schneider

John Scully SPO Partners & Co.

Terry Semel Windsor Media

Eric Semler TCS Capital Management, LLC

Ronen Shilo Conduit

Bill Siegel

Chris Silbermann International Creative Management

Al Simpson National Commission on Fiscal Responsibility and Reform

Martin Sorrell WPP PLC

Don Stein Emory University School of Medicine

Christopher Stone Dyson Family Investment Office

Mike Stone Freestyle Capital

Nirav Tolia Nextdoor

Thomas Tull Legendary Pictures

Pete Ueberroth Contrarian Group, Inc.

Jay Vacanti Massachusetts General Hospital

Jeff Van Harte Delaware Investments

Martin Varsavsky FON

Jack Vaughn

Casey Wasserman Wasserman Media Group, LLC

Jimmy Williams

Amos Yadlin Institute for National Security Studies

Tadashi Yanai Fast Retailing Co., Ltd.

Daniel Yergin IHS Cambridge Energy Research Associates, Inc.

David Zaslav Discovery Communications

fuente: Techcrunch.com

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La estrategia de las redes sociales, claves para acertar con los clientes de la Era Digital

 

Fuente: TICbeat de Adrienne Bernal

Ya sea porque han llegado tarde o por la falta de interés de algunas compañías, lo claro es que muchas empresas aún temen las redes sociales. Es cierto, muchas empresas usan palabras como Community Manager, analytics o 'línea directa con los clientes'. Lo que no saben es lo que realmente significa. Dejando de lado el suplicio de arbitrar a los usuarios en las páginas oficiales de Facebook o el timeline de Twitter, hay una oportunidad real de fidelizar a miles de personas que  muchas empresas no son capaces de atrapar. Es hora de tomar las riendas en las redes sociales y acertar de pleno con los usuarios.
Pocas estrategias han sabido dar con la clave del éxito en las redes sociales: ¿Cómo pueden las empresas conectar con esa mina de oro de clientela potencial? Hay que dejar de ver a las redes sociales exclusivamente como plataformas de marketing o de lanzamiento de nuevos productos: a través de las redes sociales, las organizaciones podrían descubrir nueva información sobre sus clientes y seguir en contacto con ellos fuera de los medios convencionales de interacción. Hace falta pensar como un consumidor y evitar comunicar mensajes que no interesan a nadie, aprovechando la oportunidad de hablar con personas interesadas en lo que la compañía ofrece.
Según el Estudio Global de CEO de IBM de este año, las redes sociales son lo que menos se utilizan para interactuar con los clientes. No obstante, muchos CEO predicen que desbancarán a las páginas web, call centers y a los socios del canal para convertirse en la segunda forma de interacción con clientes en los próximos cinco años (con un crecimiento impresionante de un 256%). Estas empresas que se quedan por el camino no tienen un plan de medios sociales, algo que les dejará en desventaja frente a las empresas que han sabido manejar las tendencias de internet.
Las empresas españolas son algunas de las empresas que más pecan de ignorantes en las redes sociales. Todavía hay muchas que reconocen no tener presencia online, o tener cuentas que no están activas. La solución no es  abrir cuentas en todas las redes sociales existentes, tratando desesperadamente de encontrar un 'me gusta' o un re-pin. Es recomendable que se haga una investigación previa para saber dónde están los clientes. Normalmente las empresas se concentran en las cinco grandes redes sociales, debido a que tienen mayor número de usuarios y por tanto, más posibilidades de acertar con sus clientes: Facebook, Twitter, blogs, Linkedin y YouTube.
Comenzar una relación con los usuarios en las redes sociales es algo pesado y en ocasiones parece que se está hablando con tan sólo un par de personas. En algunas redes como Twitter o Facebook, la persistencia es lo que marca el éxito online para las empresas. Tras unos días y meses, se irán sumando personas que hayan visto a sus amigos en la página y pronto se disfrutará de un gran imperio de clientes en el social media. Todo parece bastante sencillo, ¿verdad? No lo es. Para muchas empresas,  actualizar estados en un horario establecido, subir fotos de eventos en cuanto se hayan realizado en las redes sociales, o simplemente hablar con los clientes es algo pesado. No vale  de nada subir mucho contenido un día, para luego no tener nada durante las semanas siguientes. Es importante que los mensajes a los usuarios sean consistentes, por lo que toma mucha importancia el rol de community manager.
Una relación tarda en construirse online y como cualquier otra, un fallo o despiste puede hacerlo desplomar en minutos. Cuantos más usuarios haya en las redes sociales, más oportunidades hay para meter la pata. Muchas veces la protección de un perfil online hace que algunos clientes aprovechen la oportunidad para tener rabietas monumentales online, algo que puede perjudicar seriamente a la empresa (muy al estilo de los foros de queja).  Hace falta mostrar un balance democrático insuperable para no agravar la situación y hacer una monitorización constante de las páginas para indicar cuáles son las tendencias en las páginas de la empresa.
Existen diferentes formas para seguir las tendencias en las páginas de empresa de las redes sociales; la última es una iniciativa de Medialuna, una compañía española de relaciones públicas que usa un sistema calificativo especial para analizar las redes sociales. Por medio de un sistema de colores de semáforos, la compañía puede determinar si un comentario es rojo (negativo), ámbar (neutral o potencialmente alarmante) o verde (positivo) y medir el éxito de las estrategias de marketing de las empresas en social media a tiempo real. A medida que se van cambiando de color los comentarios dentro de una plataforma social, se puede responder y transformar la situación desde la empresa para cuidar la imagen de la empresa.
A muchas empresas puede no gustarles la idea de la transferencia de poder que suponen las redes sociales y tener que intentar captarles con campañas de social media; pero es indudable que el poder online ya no está en manos de los empresarios, sino de los usuarios de las redes sociales y las compañías deben saber adaptarse a la nueva situación. Al final, el cliente siempre lleva la razón.

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De Rally por las calles de SAN FRANCISCO

Sin ser ultra fanatico de los coches, este tipo de virguerias SI que encandilan a cualquiera

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From Evernote:

Google Reader: cómo compartir Noticias en Linkedin Clipped from: sergio-rivas.com

Pantalla Resultado, clásica de Linkedin conde compartir en Grupos o a personas

EL Resultado : actualización de Linkedin

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Share this with Your CEO (Harvard Business Review)

Share this with Your CEO

Recently, I was giving a talk to 160 senior executives at a large bank. As part of the talk, I asked them to fill out something we call "The Energy Audit," as a way of assessing how well they are managing their own energy. It happened that they had access to individual polling devices, so we were able to aggregate their answers and show them on the screen in the front of the room.

Here is some of what we discovered:

77% said they had trouble focusing on one thing at a time, and felt easily distracted during the day.

80% said they take too little time to think strategically and creatively, and spend too much of their time reacting to immediate demands rather than focusing on activities with long-term value and higher leverage.

54% said they often feel impatient, frustrated or irritable at work, especially when demand gets high.

How surprising is it that leaders with such a profile would make short-sighted and ill-considered decisions? The pictures those numbers paint ought to be alarming.

Nor are these bankers a bunch of outliers. Over the past three years, we've given the same audit to tens of thousands of leaders and managers across dozens of companies in multiple industries and the results have been remarkably consistent - and similar to the bankers above.

We believe the most fundamental explanation is an under-recognized personal energy crisis. Energy, after all, is the capacity to do work. In the face of relentlessly rising demand, fueled by digital technology and the expectation of instant 24/7 responsiveness, employees around the world are increasingly burning down their energy reserves and depleting their capacity.

Consider these further findings from the audit of the bankers above:

82% reported they regularly get fewer than 7-8 hours of sleep and often wake up feeling tired.

70% don't take regular breaks during the day to renew and refuel.

70% eat lunch at their desks, if they eat lunch at all.

65% don't consistently work out.

68% said they don't have enough time with their families and loved ones, and when they're with them, they're not always really with them.

71% take too little time for the activities they most deeply enjoy.

Put simply, these leaders are spending more energy than they're taking in. Do that with money, and you ultimately go bankrupt. Do it with your energy, and you'll eventually be running on empty.

The vast majority of organizations — and CEOs — have failed to fully appreciate the connection between how well they take care of their employees; how energized, engaged and committed those employees are as a result; how well they take care of clients and customers; and how well they perform over time.

So what is the impact, and what steps can leaders take to address this energy crisis?

1. Even small amounts of sleep deprivation — anything less than 8 hours — take a progressive toll on people's ability to sustain attention, which is a sine qua non of both efficiency and quality at any given task.

Don't allow, or at least discourage, early morning or late night calls or meetings.

2. Even with sufficient sleep, human beings aren't designed to work for more than 90 minutes continuously at the highest level of focus. The more continuously we work without a break, the more we deplete our capacity to make rational, reflective decisions.

Normalize real renewal breaks, take them yourself, and encourage people to take them throughout the day. Bolder still, authorize afternoon naps, as a way to drive much higher performance in the subsequent several hours.

2. Eating high-energy foods at frequent intervals — lean proteins and complex carbohydrates at least every three hours — ensures access to a steady level of glucose, which is our most primary source of energy and capacity.

Subsidize healthy foods in cafeterias, provide healthy food at offsites, and encourage people to get out for lunch.

3. Working out is not simply a way to build endurance, strength and better health, it's also a powerful form of mental and emotional renewal and therefore builds capacity across multiple energy dimensions.

Provide fitness facilities, at low cost or no cost, or subsidize outside gym memberships. Hold walking one-to-one meetings.

4. Time with loved ones, and for activities we deeply enjoy, are powerful sources of emotional renewal and fuel positive emotions. The better we feel, the better we perform.

Don't email people at night or on weekends, and don't expect them to email you. If it's urgent, call them, so they don't feel compelled to constantly check their digital devices.

5. Doing one thing at a time, in an absorbed way, is not only more efficient, but also leads to higher quality work.

Encourage your people to set aside times every day for uninterrupted focus — above all by doing the most important thing first every day for 60 to 90 minutes, and then taking a break.

It's in every leader's self-interest to actively encourage employees to care of themselves, and to create cultures that value regular renewal — physically, mentally, and emotionally — as a key component of sustainable high performance.

Success isn't about getting more out of your people. It's about investing more in them.

Fuente: http://blogs.hbr.org/schwartz/2012/06/share-this-with-your-ceo.html

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6 iPhone Apps to Explore San Francisco

The beautiful city of San Francisco sits on a wide open bay by the same name, packing a diverse and very unique variety of neighborhoods into a relatively small regional area in its position only a bridge away from the much larger city of Oakland. From its native seals and unique climate to its vibrant arts scene and memorable architecture, a visit to San Francisco requires clever planning and excellent execution if you hope to take in all of what the city has to offer.

If getting to know the city better is your goal, whether as a resident or a visitor, here are six iPhone apps to help you to explore San Francisco:

1. MuniApp

San Francisco is a big city and, unless you plan to hire a private car and driver or take taxis throughout your visit, getting to know the local transit system is a must! The MuniApp for iPhone gives complete schedules for San Francisco's entire bus and train network, including route maps and common destinations for good measure.

If getting around the city on public transit is a necessity, then MuniApp is a must.

2. SF Park

If you plan to have a car while you're in the city then you should switch MuniApp for SF Park, a fantastic app that allows you to get alerts about available parking spots in real time. Using the innovative sensors installed in parkades and parking meters around the city, the SF Park app takes note when a spot is vacated and alerts its users instantly, making finding a place to park your car much easier, even in busy downtown San Francisco.

3. Not For Tourists San Francisco

While the Not For Tourists San Francisco app does come with a $4.99 price tag, its unique look at the city and its tourist draws may very well make it a worthwhile purchase for you. Focusing on hip local spots that lie outside of the general tourist experience in San Francisco, the NFT app offers up bars, clubs and other watering holes with a hipster edge, spicing up your typical stay in the Bay Area with a single touch!

4. Yelp

It may not be San Francisco specific but there is no better way to locate local businesses while strolling the streets than the Yelp app. Giving you instant notifications of nearby hotspots while you move about, Yelp is an unbeatable way to take extra note of the pubs, restaurants, stores and events that surround you no matter where in San Francisco you happen to be.

The must-mention thing here is certainly the CityPass here that offers pre-paid discount admission to five major attractions – see the San Francisco Pass review for more details.

5. Lonely Planet Travel Guide

Also not San Francisco specific, the Lonely Planet Travel Guide app just so happens to include its San Francisco package for free, making this a worthwhile free download for your iPhone before any stay in the city! With the detailed regional overviews and tourism tips that have come to be expected from Lonely Planet, this guide is easily the most thorough available for San Francisco, giving a full look at the city, its history and its offerings.

6. San Francisco Examiner App

While reading the newspaper for endless rants about local politics and goings-on may not be your top priority while roaming in San Francisco, utilizing the iPhone app of the city's Examiner newspaper will give you instant, professional access to local news, sports and entertainment alongside classifieds and event listings, helping you to find fun and exciting things to do during your stay.

Surce: http://bookitnow.com/6-iphone-apps-to-explore-san-francisco

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The App as Health Aide

Travelers with chronic ailments like diabetes or high blood pressure have long struggled to remember when to take their pills as they cross time zones. Or they may have had a hard time finding emergency care in a foreign country or communicating about complicated health conditions.

Mellanie True Hills, founder of StopAfib.org, travels with a machine she uses for her sleep apnea.

But there are now a rapidly growing number of mobile health and medical apps that aim to deal with those types of situations.

Travelers can tap into technology before the trip begins, by storing information that can help ensure the right care is delivered if health issues crop up. Some put their medical history, latest EKG, chest X-ray or list of allergies and medications on a flash drive marked with a red cross, and attach it to a necklace, bracelet or keychain. Those who have had cardiac or other surgery may create a simple image using the free app drawMD for iPad devices that shows the exact location of a stent, for example, or an implant or bypass. For travelers who prefer a traditional method of communicating, a laminated card lists important information and physician contacts.

The Transportation Security Administration has a printable card available on its Web site for those who want to make their medical condition known discreetly to a security agent and discuss or undergo any screenings in private.

Medical devices contained in their own bags do not count toward carry-on bag limitations, though not all airport employees know this. Mellanie True Hills, founder of StopAfib.org, a nonprofit group dedicated to helping those living with atrial fibrillation, says she is often stopped by check-in, security or gate agents and told that the machine that helps with her sleep apnea puts her over the carry-on bag limit and that she will have to check one of her pieces of luggage. The agents relent, Ms. Hills said, when she produces a laminated copy of the applicable T.S.A. regulation she has printed from the agency's Web site.

Dr. Robert Glatter, attending physician at Lenox Hill Hospital's department of emergency medicine in Manhattan, suggested that travelers with chronic ailments look for specialists and hospitals at their destinations before they leave home. For those who have not planned ahead but need urgent care, phone apps can help locate nearby medical help. The Emergency Medical Center Locator, a free iPhone app, uses the phone's GPS to find nearby centers. The app lists nearly 2,400 medical centers in 101 countries, and users can select from six specialty areas, including trauma, eye and cardiac care. While not every medical center is listed, the ones that are have been approved by credentialing societies like the American College of Cardiology.

Time zone changes can be extra challenging for patients, like those with diabetes, with a 24-hour monitoring schedule. Phone apps like Glucose Buddy and GluCoMo remind users to track and record their blood sugar levels.

WellDoc's DiabetesManager, available on a variety of mobile and Web-based platforms, provides feedback based on glucose, medication, food and exercise information that patients enter, advising them on the actions they should take to adhere to their treatment plan. Anand K. Iyer, president of WellDoc, is a diabetes patient who travels frequently himself. He contrasts the feedback to a radio's traffic report. "It's nice to know if there's a backup, but what I really want to know is the best route home," he said. "If I'm told my glucose is too high or low, I want to know what actions I can take."

The app RxmindMe Prescription/Medicine Reminder and Pill Tracker for iPods and iPhones does what its name says and reminds travelers when to take their medicine. Users put in their medication names or search the database, and then specify when they want to be reminded to take them. The app can notify the user when medications need to be reordered, and the device's camera can add a photograph of the pill.

For travelers who put all their pills in a plastic bag instead of taking separate pill bottles (this is not recommended) the free app Epocrates can help identify them by taking the user through a list of questions about the pill's color, shape and markings. The app can also be used to double-check the identification of any pills received on the road or review possible side effects or drug interactions.

Dr. Myles Druckman, vice president of medical services for International SOS, which assists multinational organizations with customized health plans for their global travelers, said travelers needed to plan what they would do if their trip was extended. He suggested bringing an extra week's supply of medicine. "No one knows when an overnight trip will turn into a multiday volcano ash delay," he said.

Because of language barriers or differences in equipment or supplies, travel to other countries, especially developing nations, can bring an extra set of challenges in a health crisis. Some companies contract with travel assistance providers like International SOS, which has offices in more than 70 countries, to help employees who fall ill or need medical advice. Local offices can deal with issues by phone, give health advice or refer the employee to the appropriate hospital, clinic or doctor. International SOS also offers a phone app that sends general health and security information pertinent to the traveler's itinerary, noting, for instance, if there is an outbreak of a particular disease in the area.

Apps are also available for doctors in case they are called upon to provide curbside or in-plane assistance. EyeChart can help evaluate patients who complain about their vision and uHear about their hearing. NeuroMind can take physicians through a series of questions to help diagnose a patient who has had a head trauma or is unresponsive.

New apps are appearing every week, and they vary in quality. Paul Cerrato, who reviews medical apps as the editor of InformationWeek Healthcare, said, "Some apps have major research behind them and others don't seem to have done their homework." Mr. Cerrato recommended that patients consult with their health care provider to choose the best app for their situation.

While most of the medical apps today record, remind and refer, the future holds more diagnostic uses like the iBGStar Blood Glucose Monitoring System, which features a small meter that plugs directly into the iPhone or iPod Touch. Patients insert a test strip into the meter to take a blood sugar reading, and the information is automatically synced with the app. Another is a blood pressure cuff that can attach to a smartphone. Both can send results to a home physician from a hotel room or business meeting across the world. "These apps are really game changers," Mr. Cerrato said, "for everyone."

Source: http://www.nytimes.com/2012/06/12/business/apps-for-the-traveler-with-medical-issues.html

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10 herramientas para medir tus redes sociales

Las redes sociales están en todas partes. En nuestra casa, lugar de trabajo, escuela, y sobre todo, en nuestro negocio. Todas las personas usan las redes sociales y hablan de ellas, y parece que cada semana aparece una nueva plataforma.

Al igual que la cantidad de redes sociales crece, también el número de servicios para medirlas, evaluarlas y monitorearlas. Te presentamos un listado de las 10 herramientas más útiles que no sólo te ayudarán a saber qué tan influyente eres en estos medios, sino también a mejorar tu estrategia:

1. EditFlow
Esta herramienta te ayuda a administrar a tu equipo editorial. Con ella, podrás tener una visión instantánea de tu contenido mensual a través de la aplicación de calendario. También, te entrega el estatus de tu contenido y la posibilidad de hacer grupos de usuarios que te permitirán tener a tu equipo organizado en áreas y funciones.

Quién debe usarlo: Cualquier emprendedor que administra un sitio Web con muchos autores, ya que le facilitará organizarse y administrar su página.

2. TweetReach
Esta herramienta te permite ver qué tan rápido y lejos viajan tus tweets. Te muestra a cuántas personas les llegó tu mensaje y cuántas veces tu tweet fue compartido a través de retweets o respuestas.

Quién debe usarlo: Desde el dueño de un negocio hasta el Community Manager de una marca para analizar qué tan efectivos son sus mensajes de Twitter. También, te servirá para justificar tu campaña en redes sociales.

3. ArgyleSocial
Esta plataforma busca ayudar a los encargados de marketing a conectar a los negocios con las redes sociales. ArgyleSocial ofrece un panel simple desde donde se puede monitorear tus cuentas en Facebook y Twitter que te permite delegarle tareas a tu equipo. También ofrece un reporte sencillo del retorno de inversión de tus esfuerzos en redes sociales.

Quién debe usarlo: El Community Manager para comprobar a la empresa, los socios, a los clientes o así mismos que su campaña en redes sociales está funcionando y siendo rentable.

4. Hootsuite para iPad
Los usuarios de iPad deben estar felices con esta aplicación que incluye una columna, que permite estar monitoreando todas las acciones en redes sociales.
Entre otras cosas, con HootSuite puedes usar Foursquare, agendar mensajes para enviarlos después y acortar ligas.

Quién debe usarlo: Los amantes de su iPad que quieren manejar sus redes sociales desde este dispositivo.

5. TweetLevel
Tweetlevel te permite buscar tus hashtags y su penetración, lo cual te ayudará a saber a quién debes seguir. Puedes usar esta herramienta para medir cuál es tu influencia y la de las personas que sigues en Twitter. También, podrás evaluar cuáles son los temas y las tendencias más populares del momento.

Quién debe usarlo: Los RPs de marcas y los profesionales en marketing en redes sociales que quieren analizar alguna campaña. Con TweetLevel podrán identificar de qué se habla en Twitter y cuáles son los errores y aciertos de su estrategia.

6. ReFollow
En Twitter no es tan importante cuántas personas te siguen, sino quién te sigue. ReFollow es una aplicación que te permite encerrar a aquellos seguidores con los que te has conectado para asegurarte de que te sigan siguiendo. Otra utilidad es que puedes enterarte de las características que tienes en común con algunos seguidores. Esto puede llevar a conectarte con alguien con quien probablemente no tienes conexión alguna a través de un mensaje directo.

Quién debe usarlo: Cualquier persona que quiere crear una lista de personas de alto novel, calificadas e interesantes. Considera que esta herramienta busca la calidad por encima de la cantidad.

7. TwitterSearch
Esta herramienta básica de Twitter tiene muchas aplicaciones que seguramente no has utilizado aún. Primero, puedes buscar acerca de lo que se dice de tu competencia (poner el nombre de la marca y darle buscar), así como analizar sus tweets y menciones. Para ver cuál es un verdadero trending topic, sin contar los retweets, agrégale a tu búsqueda "-rt filter: links", por ejemplo, "marketing digital -rt filter: links.

Quién debe usarlo: Todo aquel que desea hacer sus búsquedas en Twitter más efectivas. Conocer cuáles son las tendencias en Twitter te puede dar la idea para crear un blog o un post que sea relevante para los temas actuales.

8. Traackr
Una forma simple de encontrar y seguir a las personas influyentes en tu giro es por medio de Traackr. Te permite identificar a las autoridades en tu industria que pueden significar más para tu negocio. También te puede servir para saber cómo los líderes en redes sociales responden al contenido que compartes.

Quién debe usarlo: Puede ser útil tanto para agencias publicitarias como para las marcas que desean construir campañas publicitarias rentables.

9. SocMetrics
Con esta herramienta podrás identificar a las personas influyentes en redes sociales, entender quiénes son, interactuar con ellos y luego monitorear tu campaña. Lo primordial de SocMetrics es que te ayuda a especificar tu búsqueda para saber quién realmente es influyente y contactar con ellos.

Quién debe usarlo: Cualquier mercadológo que quiere crear una campaña digital efectiva basada en encontrar a las personas influyentes en una industria específica. Así, puedes contactar con los líderes del sector y pedirles que te ayuden a promocionar tu marca.

10. Social Scope
Esta herramienta es para los usuarios de BlackBerry que han estado buscandouna aplicación para unir a Facebook y Twitter en una pantalla, así como lo hace TweetDeck en una computadora. En la misma pantalla podrás ver si alguien te comparte una foto en TwitPic, y además tiene la posibilidad de retweet y buscar hashtags.

Quién debe usarlo: Cualquier persona que tenga una BlackBerry y una cuenta en Facebook y Twitter.

Fuente: http://www.soyentrepreneur.com/10-herramientas-para-medir-tus-redes-sociales.html

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